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Cross‐cultural advertising in Europe
14 references·9 citing·42 second hop
Cross‐cultural advertising in Europe (1998)Cross‐cultural advertising in EuropeReview of a 40‐year debate in international advertising (1995)Review of a 40‐year debate in…International Marketing: A Cultural Approach (1993)International Marketing: A Cu…The Single European Market: National or Euro-Brands? (1991)The Single European Market: N…Cross-Cultural Advertising (1989)Cross-Cultural AdvertisingSex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)Sex Roles in Advertising: A C…CONTENT ANALYSIS: AN ANALYTICAL TECHNIQUE FOR INTERNATIONAL MARKETING RESEARCH (1988)CONTENT ANALYSIS: AN ANALYTIC…Advertising Strategies and Information Content in American and Swedish Advertising (1987)Advertising Strategies and In…Television advertisements and the portrayal of gender (1986)Television advertisements and…Customizing global marketing (1986)Customizing global marketingTHE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSThe Cultural Diversity of Western Conceptions of Management (1983)The Cultural Diversity of Wes…Sex‐role stereotyping in British television advertisements (1981)Sex‐role stereotyping in Brit…Issues in the Economics of Advertising (1972)Issues in the Economics of Ad…How International Can European Advertising Be? (1965)How International Can Europea…Promotional channels of FMCG firms and tourism (2011)Promotional channels of FMCG …Humor and cultural values in print advertising: a cross‐cultural study (2011)Humor and cultural values in …Regionalization vs. globalization in advertising research: Insights from five decades of academic study (2010)Regionalization vs. globaliza…Constructing female identities through feminine hygiene TV commercials (2009)Constructing female identitie…COnsumer perceptions of advertising standardization: A cross-country study for different advertising categories (2007)COnsumer perceptions of adver…Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising? (2005)Cross-Cultural Advertising Re…An investigation of crossmarket standardisation strategies (2005)An investigation of crossmark…Trends and Development in Standardization Adaptation Research (2004)Trends and Development in Sta…The portrayal of older characters in magazine advertising (1999)The portrayal of older charac…THE MYTH OF GLOBALIZATION (1986)Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan (1989)Standardization/adaptation of international marketing strategy (2003)Multiple roles for branding in international marketing (2007)50 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework (2010)A Coefficient of Agreement for Nominal Scales (1960)Cultures and Organizations: Software of the Mind. (1993)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising (2012)Humorous advertising that travels: A review and call for research (2014)Investigating pragmatic abilities in young Finnish adults using the Assessment Battery for Communication (2019)Culture and Organizations (1980)Motivation, leadership, and organization: Do American theories apply abroad? (1980)Culture's Consequences: International Differences in Work-Related Values. (1983)Measuring Organizational Cultures: A Qualitative and Quantitative Study Across Twenty Cases (1990)Culture and Congruence: The Fit Between Management Practices and National Culture (1996)The “Actors” of Modern Society: The Cultural Construction of Social Agency (2000)A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)Is Female to Male as Nature Is to Culture? (1972)The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)Advances in international marketing (1992)Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis (1993)Methodological issues in cross‐cultural marketing research (1996)The Danger of "Local" International Advertising (1967)Cultural differences and inferences about psychological processes. (1971)Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization/Customization Debate (1993)Standardization versus Customization in International Marketing: An Investigation Using Bridging Conjoint Analysis (1995)Standardization versus adaptation of international advertising strategies: Towards a framework (1997)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)Autonomy and Procedural Justice: A Framework for Evaluating Subsidiary Strategy (1997)The development of subsidiary-management research: review and theoretical analysis (2002)Born-International SMEs: BI-Level Impacts of Resources and Intentions (2003)An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements (2003)Gender-Role Portrayals in Television Advertising Across the Globe (2016)Women and Suicidal Behavior (2020)The future is predictable for international marketers (2000)Does culture explain acceptance of new products in a country? (2003)A cultural analysis of Japanese tourists: challenges for tourism marketers (1999)Tourists’ perceptions towards and satisfaction with service quality in the cross‐cultural service encounter: implications for hospitality and tourism management (2000)Culture and Internet Consumption: Contributions from Cross-Cultural Marketing and Advertising Research (2005)
this work references cited by second hop

References

  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1983The Cultural Diversity of Western Conceptions of Management690 cited
  • 1986Customizing global marketing323 cited
  • 1988Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States299 cited
  • 1995Review of a 40‐year debate in international advertising218 cited
  • 1965How International Can European Advertising Be?160 cited
  • 1981Sex‐role stereotyping in British television advertisements160 cited
  • 1993International Marketing: A Cultural Approach154 cited
  • 1989Cross-Cultural Advertising102 cited
  • 1972Issues in the Economics of Advertising78 cited
  • 1986Television advertisements and the portrayal of gender60 cited
  • 1987Advertising Strategies and Information Content in American and Swedish Advertising57 cited
  • 1991The Single European Market: National or Euro-Brands?48 cited
  • 1988CONTENT ANALYSIS: AN ANALYTICAL TECHNIQUE FOR INTERNATIONAL MARKETING RESEARCH47 cited

Cited by

  • 2011Humor and cultural values in print advertising: a cross‐cultural study95 cited

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2009
Constructing female identities through feminine hygiene TV commercials
52 cited
  • 2005An investigation of crossmarket standardisation strategies50 cited
  • 2010Regionalization vs. globalization in advertising research: Insights from five decades of academic study45 cited
  • 2004Trends and Development in Standardization Adaptation Research40 cited
  • 2005Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?32 cited
  • 1999The portrayal of older characters in magazine advertising31 cited
  • 2007COnsumer perceptions of advertising standardization: A cross-country study for different advertising categories21 cited
  • 2011Promotional channels of FMCG firms and tourism10 cited