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In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance

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2002

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Consumer resistance in a world of advertising clutter: The case of Adbusters

236 cited

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2022The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy26 cited
2018Religious symbolism in Islamic financial service advertisements24 cited
2019The Influence of Advertising Value on Advertising Attitude and its Impact on Purchase Intention15 cited
2017Religious Teaching and Learning in Minority Muslim of Manado Indonesia14 cited
2021Advertising avoidance: a literature review14 cited
2025How Does Binge-Watching Behavior Affect Advertising and Video-on-Demand Platforms? Ad Intrusiveness, Irritation and Attitudes Via the Psychological Reactance Theory Lens10 cited
2017RELIGIOUS TEACHING AND LEARNING IN MINORITY MUSLIM OF MANADO INDONESIA7 cited