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Horizontal and Vertical Cultural Differences in the Content of Advertising Appeals
16 references·4 citing·35 second hop
Horizontal and Vertical Cultural Differences in the Content of Advertising Appeals (2011)Horizontal and Vertical Cultural Differen…Global marketing and advertising: understanding cultural paradoxes (2005)Global marketing and advertis…Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)Rethinking individualism and …“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion (2001)“I” Seek Pleasures and “We” A…Cultural Variations in Country of Origin Effects (2000)Cultural Variations in Countr…Deviance or uniqueness, harmony or conformity? A cultural analysis. (1999)Deviance or uniqueness, harmo…Compliance with a Request in Two Cultures: The Differential Influence of Social Proof and Commitment/Consistency on Collectivists and Individualists (1999)Compliance with a Request in …“I” Value Freedom, but “We” Value Relationships: Self-Construal Priming Mirrors Cultural Differences in Judgment (1999)“I” Value Freedom, but “We” V…Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures (1998)Empathy Versus Pride: the Inf…Converging measurement of horizontal and vertical individualism and collectivism. (1998)Converging measurement of hor…The Effect of Cultural Orientation on Persuasion (1997)The Effect of Cultural Orient…Horizontal and Vertical Dimensions of Individualism and Collectivism: A Theoretical and Measurement Refinement (1995)Horizontal and Vertical Dimen…Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies (1994)Persuasion and Culture: Adver…Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture and the Self: Implica…Culture and interpersonal communication (1989)Culture and interpersonal com…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…Individualism and Collectivism (1976)Individualism and CollectivismHow Do Individualism and Collectivism Influence Pro-Environmental Purchasing Behavior Based on Environmental Self-Identity? (2023)How Do Individualism and Coll…That’s so Gucci: a comparison of cultural values and the influence of perceived values on luxury goods attitudes and purchase intention among Korean and Dutch millennials (2022)That’s so Gucci: a comparison…Site-seeing Humanness in Organizations (2022)Site-seeing Humanness in Orga…Social Value Orientation and Endorsement of Horizontal and Vertical Individualism and Collectivism: An Exploratory Study Comparing Individuals From North America and South Korea (2018)Social Value Orientation and …The nature of human values (1973)The psychological measurement of cultural syndromes. (1996)Differentiating autonomy from individualism and independence: A self-determination theory perspective on internalization of cultural orientations and well-being. 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(2004)“Economic man” in cross-cultural perspective: Behavioral experiments in 15 small-scale societies (2005)Does culture influence what and how we think? Effects of priming individualism and collectivism. (2008)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Finding "Meaning" in Psychology: A Lay Theories Approach to Self-Regulation, Social Perception, and Social Development. (2006)The What, How, Why, and Where of Self-Construal (2010)Caring about carelessness: Participant inattention and its effects on research (2013)The Social Construction of Reality (1967)Cultural Influences on Personality (2002)What's wrong with cross-cultural comparisons of subjective Likert scales?: The reference-group effect. (2002)Social Influence: Compliance and Conformity (2004)Mind, Self, and Society (2015)The Influence of Cultural Individualism-Collectivism, Self Construals, and Individual Values on Communication Styles Across Cultures (1996)Facework competence in intercultural conflict: an updated face-negotiation theory (1998)Cultural Intelligence: Its Measurement and Effects on Cultural Judgment and Decision Making, Cultural Adaptation and Task Performance (2007)A dual-process cognitive-motivational theory of ideology and prejudice (2001)Methods and Data Analysis for Cross-Cultural Research (2021)Well-being : the foundations of hedonic psychology (1999)
this work references cited by second hop

References

  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1976Individualism and Collectivism6,058 cited
  • 2002Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses.5,751 cited
  • 1998Converging measurement of horizontal and vertical individualism and collectivism.2,971 cited
  • 1995Horizontal and Vertical Dimensions of Individualism and Collectivism: A Theoretical and Measurement Refinement2,322 cited
  • 2001“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion1,249 cited
  • 1999Deviance or uniqueness, harmony or conformity? A cultural analysis.1,216 cited
  • 1999“I” Value Freedom, but “We” Value Relationships: Self-Construal Priming Mirrors Cultural Differences in Judgment1,075 cited
  • 1989Culture and interpersonal communication1,074 cited
  • 2005Global marketing and advertising: understanding cultural paradoxes813 cited
  • 1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies736 cited
  • 1998Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures560 cited
  • 1997The Effect of Cultural Orientation on Persuasion

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547 cited
  • 2000Cultural Variations in Country of Origin Effects541 cited
  • 1999Compliance with a Request in Two Cultures: The Differential Influence of Social Proof and Commitment/Consistency on Collectivists and Individualists458 cited
  • Cited by

    • 2018Social Value Orientation and Endorsement of Horizontal and Vertical Individualism and Collectivism: An Exploratory Study Comparing Individuals From North America and South Korea76 cited
    • 2022That’s so Gucci: a comparison of cultural values and the influence of perceived values on luxury goods attitudes and purchase intention among Korean and Dutch millennials15 cited
    • 2023How Do Individualism and Collectivism Influence Pro-Environmental Purchasing Behavior Based on Environmental Self-Identity?13 cited
    • 2022Site-seeing Humanness in Organizations11 cited