THE QUALITY FUNCTION DEPLOYMENT AND THE CUSTOMER SATISFACTION. THE CASE OF UNIVERSITIES

Ida Verna

6 citations0/0 files storedEuropean Scientific Journal ESJ

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Quality Function Deployment in Product Design Customer Service Quality and Loyalty Accounting Education and Careers

Abstract

This research aims at applying Quality Function Deployment methodology to a university course in accounting. The final objective is to make more competitive university programs by applying a quality methodology able to define real customer needs. In particular, in this paper, QFD allows us to assess learning needs of students in an accounting course and translate them into educational strategies (specific techniques) able to satisfy such needs. In conclusion, we evaluated effectiveness of didactic strategies adopted by professors of accounting course, in perspective of customer (students) training needs. The results allow us to define the right things to do for first time, a significant support for improvement of university courses.

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2003Learning to Teach in Higher Education 1984Understanding Student Learning 1992Learning to Teach in Higher Education 1995Classroom Assessment Techniques: A Handbook for College Teachers.1993The Voice of the Customer 1990Approaches to learning, evaluations of teaching, and preferences for contrasting academic environments 1992Conceptions of teaching held by academic teachers 1994Qualitative differences in approaches to teaching first year university science

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