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Developing Creative Advertising Strategy for the Japanese Marketplace

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References

1960The silent language in overseas business257 cited
1986Analysis of Information Content in U.S. and Japanese Magazine Advertising138 cited
1987"May Your Life Be Marvelous:" English Language Labelling and the Semiotics of Japanese Promotion113 cited
1995Marketing: Contemporary Concepts and Practices45 cited

Cited by

2018Cross‐cultural consumer psychology65 cited
1996Designing cross‐cultural advertising research: a closer look at paired comparisons60 cited
1995Product Information Strategies of American and Japanese Television Advertisements26 cited
1994Print Advertising in the Pacific Basin26 cited
2006Advertising agencies, media and consumer market: the changing quality of TV advertising in Japan22 cited
2010The Effects of Openness on Attitude toward the Ad, Attitude toward the Brand, and Brand Beliefs in Dutch Magazine Ads22 cited
1997TOWARD THE UNDERSTANDING OF ADVERTISING APPEALS IN TAIWANESE MAGAZINE ADS AND ITS IMPLICATIONS20 cited

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