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Characteristics of TV Commercials Perceived as Informative · Study

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ArticleCharacteristics of TV Commercials Perceived as Informative

David A. Aaker1982

Article1982

Characteristics of TV Commercials Perceived as Informative

179 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Media, Gender, and Advertising Advertising and Communication Studies

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1977An Analysis of Information Content in Television Advertising 1982How Advertising Works: A Planning Model

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Details

Year1982

Typearticle

Published1982-04-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations179

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1982.12468125

openalex_workW2909933925

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