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Characteristics of TV Commercials Perceived as Informative
2 references·16 citing·53 second hop
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this work references cited by second hop

References

  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 1982How Advertising Works: A Planning Model552 cited

Cited by

  • 2019Social media engagement behavior524 cited
  • 2014Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization454 cited
  • 2017Examining online social brand engagement: A social presence theory perspective236 cited
  • 2013Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook166 cited
  • 2019An elaboration likelihood model of consumer respond action to facebook second-hand marketplace: Impulsiveness as a moderator164 cited
  • 1990The Impact of Comparative Advertising on Levels of Message Involvement160 cited
  • 2016Antecedents of attitudes toward eWOM communication: differences across channels145 cited
  • 1986Analysis of Information Content in U.S. and Japanese Magazine Advertising138 cited
  • 2006Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States, South Korea, and India133 cited
  • 2017Hotel social media marketing: a study on message strategy and its effectiveness117 cited
  • 2008Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions106 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1999Content dimensions of Web advertising: a cross-national comparison96 cited
  • 2003ADVERTISING NARRATIVES91 cited
  • 2012Discovering how Advertising Grows Sales and Builds Brands91 cited
  • 1983The Information Content of Comparative Magazine Advertisements84 cited
  • 2014Gender and message appeal: their influence in a pro-environmental social advertising context82 cited