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The International Marketing Environment
16 references·1 citing·33 second hop
The International Marketing Environment (2007)The International Marketing EnvironmentAn Analysis of the Barriers Hindering Small Business Export Development (2004)An Analysis of the Barriers H…Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research (2003)Standardization versus adapta…Global Marketing: A Decision-Oriented Approach (2003)Global Marketing: A Decision-…Conducting international marketing research in the twenty‐first century (2001)Conducting international mark…International Marketing and Export Management (1998)International Marketing and E…Global Marketing Management (1998)Global Marketing ManagementInternational marketing strategy: analysis, development and implementation (1995)International marketing strat…Global marketing strategy (1994)Global marketing strategyInternational Marketing Strategy (1991)International Marketing Strat…Global Marketing Strategies (1991)Global Marketing StrategiesGlobal Marketing Strategies (1991)Global Marketing StrategiesInternational Marketing : Analysis and Strategy (1989)International Marketing : Ana…Global Marketing Management (1989)Global Marketing ManagementContent Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…Krippendorff, Klaus, Content Analysis: An Introduction to its Methodology . Beverly Hills, CA: Sage, 1980. (1980)Krippendorff, Klaus, Content …Principles of Marketing (1972)Principles of MarketingImproving International Marketing Programs to Reflect Global Complexity and Risk: Curriculum Drivers and Constraints (2013)Improving International Marke…THE GLOBALIZATION OF MARKETS (1983)Of strategies, deliberate and emergent (1985)Multiple roles for branding in international marketing (2007)The role of past performance in export ventures: a short-term reactive approach (2007)Export Product Strategy Fit and Performance: An Empirical Investigation (2009)The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms (1977)The Export Development Process: An Integrative Review of Empirical Models (1996)Firm size, business experience and export intensity in SMEs: A longitudinal approach to complex relationships (2005)Analysing the link between export intensity, innovation and firm size in a science-based industry (2007)The Past and the Future of International Entrepreneurship: A Review and Suggestions for Developing the Field (2009)Drivers of Success for Market Entry into China and India (2008)Why Don't We Use the Same Export Barrier Measurement Scale? An Empirical Analysis in Small and Medium-Sized Enterprises (2010)The influence of terrorism in tourism arrivals: A longitudinal approach in a Mediterranean country (2019)Narver and Slater, Kohli and Jaworski and the market orientation construct: integration and internationalization (1995)Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross‐National Study (2003)An analytical review of the factors stimulating smaller firms to export (2007)Resource-based theory and international growth strategies: an exploratory study (1998)Firms’ internationalization and alternative approaches to the international customer/market selection (2002)The antecedents and performance consequences of relationalism in export distribution channels (2003)International market segmentation: issues and perspectives (2002)The management of destination brands: Five guiding principles based on recent developments in corporate branding theory (2007)How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data study of Chinese SMEs (2014)State Government Promotion of Manufacturing Exports: A Gap Analysis (1992)Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Drawing Valid Meaning from Qualitative Data: Toward a Shared Craft (1984)Content analysis: concepts, methods and applications (1997)Rumor has it: Identifying Misinformation in Microblogs (2011)
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References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 1972Principles of Marketing5,587 cited
  • 1980Krippendorff, Klaus, Content Analysis: An Introduction to its Methodology . Beverly Hills, CA: Sage, 1980.1,201 cited
  • 2004An Analysis of the Barriers Hindering Small Business Export Development758 cited
  • 1989Global Marketing Management448 cited
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  • 2003Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research426 cited
  • 2003Global Marketing: A Decision-Oriented Approach317 cited
  • 1991International Marketing Strategy295 cited
  • 1998Global Marketing Management252 cited
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  • 1991Global Marketing Strategies187 cited
  • 2001Conducting international marketing research in the twenty‐first century179 cited
  • 1989International Marketing : Analysis and Strategy164 cited
  • 1991Global Marketing Strategies

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  • 2013Improving International Marketing Programs to Reflect Global Complexity and Risk: Curriculum Drivers and Constraints8 cited