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Grundlagen der Absatztheorie · Study

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ChapterGrundlagen der Absatztheorie

Walther Busse von Colbe1992

Chapter1992

Grundlagen der Absatztheorie

Walther Busse von Colbe · Gert Laßmann

18 citations·0/0 files stored·Springer-Lehrbuch

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Consumer Market Behavior and Pricing Merger and Competition Analysis Economic Theory and Institutions

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References

1969Grundlagen der Betriebswirtschaftslehre 1972A General Model for Understanding Organizational Buying Behavior 1973A Model of Industrial Buyer Behavior 1987Allgemeine Betriebswirtschaftslehre 1993Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze 1990Absatz- und Beschaffungsmarketing des Einzelhandels 1974Produktentwicklung in der industriellen Unternehmung

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Details

Year1992

Typechapter

Published1992-01-01

VenueSpringer-Lehrbuch

ISSN-L0937-7433

Languagede

Citations18

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-3-642-58139-7_1

openalex_workW1573835548

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