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Female role stereotypes in print advertising
16 references·16 citing·41 second hopsampled
Female role stereotypes in print advertising (2009)Female role stereotypes in print advertis…Modernity and Self-Identity: Self and Society in the Late Modern Age (2020)Modernity and Self-Identity: …Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Culture's Consequences: Compa…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Hostile and Benevolent Sexism (1997)Hostile and Benevolent SexismThe Ambivalent Sexism Inventory: Differentiating hostile and benevolent sexism. (1996)The Ambivalent Sexism Invento…Unbearable Weight: Feminism, Western Culture and the Body. (1995)Unbearable Weight: Feminism, …Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…Measuring the hedonic and utilitarian sources of consumer attitudes (1991)Measuring the hedonic and uti…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…The Beauty Myth (1990)The Beauty MythBasic Content Analysis (1990)Basic Content AnalysisReliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Decoding Advertisements: Ideology and Meaning in Advertising (1978)Decoding Advertisements: Ideo…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Gender Advertisements (1976)Gender AdvertisementsFemvertising practices on social media: a comparison of luxury and non-luxury brands (2022)Femvertising practices on soc…Consumer reactions towards femvertising: a netnographic study (2021)Consumer reactions towards fe…Patriarchal marketing and the symbolic annihilation of women (2020)Patriarchal marketing and the…Beyond gender stereotypes: the missing women in print advertising (2020)Beyond gender stereotypes: th…Gender stereotypes in original digital video advertising (2019)Gender stereotypes in origina…Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change? 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References

  • 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations21,666 cited
  • 2020Modernity and Self-Identity: Self and Society in the Late Modern Age13,417 cited
  • 1990Basic Content Analysis7,746 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 1995Unbearable Weight: Feminism, Western Culture and the Body.5,018 cited
  • 1996The Ambivalent Sexism Inventory: Differentiating hostile and benevolent sexism.4,636 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1991Measuring the hedonic and utilitarian sources of consumer attitudes2,211 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1978Decoding Advertisements: Ideology and Meaning in Advertising1,313 cited
  • 1976Gender Advertisements1,026 cited
  • 1997Hostile and Benevolent Sexism902 cited

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  • 1990The Beauty Myth865 cited
  • Cited by

    • 2018Peer Toy Play as a Gateway to Children’s Gender Flexibility: The Effect of (Counter)Stereotypic Portrayals of Peers in Children’s Magazines88 cited
    • 2014Female Stereotypes in Print Advertising: A Retrospective Analysis85 cited
    • 2016Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general69 cited
    • 2019En-Gendering Power and Empowerment in Advertising: A Content Analysis67 cited
    • 2021Consumer reactions towards femvertising: a netnographic study63 cited
    • 2015Gender Stereotyping in Newspaper Advertisements61 cited
    • 2020Beyond gender stereotypes: the missing women in print advertising51 cited
    • 2020Patriarchal marketing and the symbolic annihilation of women48 cited
    • 2019Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?47 cited
    • 2016Anthropomorphic packaging: is there life on “Mars”?46 cited
    • 2022Femvertising practices on social media: a comparison of luxury and non-luxury brands44 cited
    • 2015Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain43 cited
    • 2016A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials42 cited
    • 2018Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?38 cited
    • 2017Caring for her: the influence of presumed influence on female consumers’ attitudes towards advertising featuring gender-stereotyped portrayals37 cited
    • 2019Gender stereotypes in original digital video advertising37 cited