References

• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 1997Dimensions of Brand Personality5,056 cited
• 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
• 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
• 1997Dimensions of Brand Personality4,046 cited
• 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
• 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
• 2004Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis1,512 cited
• 2009Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions1,337 cited
• 2006Corporate Reputation and Social Performance: The Importance of Fit1,074 cited
• 1997The influence of firm behavior on purchase intention: do consumers really care about business ethics?1,068 cited
• 2004Why We Boycott: Consumer Motivations for Boycott Participation921 cited
• 2007Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing866 cited
• 2000Charitable programs and the retailer: do they mix?