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A sustainability roadmap for contemporary marketing education: thinking beyond the 4Ps
16 references·0 citing·43 second hop
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References

  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 2006The Core Competence of the Corporation11,435 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 2012The Practice of Management3,745 cited
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  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 2006The Corporation. The Pathological Pursuit of Profit and Power1,164 cited
  • 1999Charting New Directions for Marketing516 cited
  • 2006On defining marketing: finding a new roadmap for marketing307 cited
  • 1992The Four Ps of the Marketing Concept: Prescriptive, Polemical, Permanent and Problematical152 cited
  • 1999Adapting Mccarthy’s Four P’s for the Twenty-First Century135 cited
  • 2004Bringing customers into the boardroom.104 cited
  • 1997Are We Teaching Ethics in Marketing?: A Survey of Students' Attitudes and Perceptions96 cited
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The 2004 AMA Definition of Marketing and Its Relationship to a Market Orientation: An Extension of Cooke, Rayburn, & Abercrombie (1992)
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