Article2006

Interfunctional cooperation in progressing accounting for brands

18 citations0/0 files storedJournal of Accounting & Organizational Change

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Accounting Theory and Financial Reporting Accounting and Organizational Management Intellectual Capital and Performance Analysis

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Purpose – The purpose of this paper is to identify brand management accounting as a further approach to accounting for brands and to suggest a number of possible measurement metrics it might incorporate.

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1992The balanced scorecard : measures that drive performance 1997The balanced scorecard: Translating strategy into action 1992The balanced scorecard--measures that drive performance.1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1994Customer Loyalty: Toward an Integrated Conceptual Framework 1990Zero defections: quality comes to services.1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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2009The prospects for satisfactorily measuring and reporting intangibles 2009The Customer Is King. Enthroned or In Exile? An Analysis of the Level of Customer Focus in Leading Management Accounting Textbooks 2008The marketing / accounting interface

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