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Ethical Dimensioins of Advertising Executions · Study

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ArticleEthical Dimensioins of Advertising Executions

Israel D. Nebenzhal1998

Article1998

Ethical Dimensioins of Advertising Executions

Israel D. Nebenzhal · Eugene D. Jaffe

130 citations·0/0 files stored·Journal of Business Ethics

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Ethics in Business and Education Marketing and Advertising Strategies Advertising and Communication Studies

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References

1986Communication and Persuasion 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1988The Theory and Practice of Autonomy 1965The Impact of Television Advertising: Learning Without Involvement 1993The Theory and Practice of Autonomy.1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads 1989Conditional automaticity: Varieties of automatic influence in social perception and cognition.

Cited by

2012Effects of online advertising format and persuasion knowledge on audience reactions 2019An integrated model of social media brand engagement 2009A New Branch of Advertising 2010The effects of interactive brand placements in online games on children’s cognitive, affective, and conative brand responses 2015Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge

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Year1998

Typearticle

Published1998-05-01

VenueJournal of Business Ethics

ISSN-L0167-4544

Languageen

Citations130

Files0 public / 0

ShelfEthics in Business and Education

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doi10.1023/a:1005850812845

openalex_workW1574875142

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2013PP for ‘product placement’or ‘puzzled public’?

2007Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films

2016This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents