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Ethical Dimensioins of Advertising Executions
14 references·16 citing·35 second hop
Ethical Dimensioins of Advertising Executions (1998)Ethical Dimensioins of Advertising Execut…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Viewers' Recognition of Brands Placed Within a Film (1996)Viewers' Recognition of Brand…Ethical Judgments of Sexual Appeals in Print Advertising (1994)Ethical Judgments of Sexual A…Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Beyond Advertising and Public…The Theory and Practice of Autonomy. (1993)The Theory and Practice of Au…Consumers' Attitudes Toward Product Placement in Movies (1993)Consumers' Attitudes Toward P…Context Effects on Recall and Recognition of Magazine Advertisements (1992)Context Effects on Recall and…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Conditional automaticity: Varieties of automatic influence in social perception and cognition. (1989)Conditional automaticity: Var…The Theory and Practice of Autonomy (1988)The Theory and Practice of Au…Persuasive advertising, autonomy, and the creation of desire (1987)Persuasive advertising, auton…Communication and Persuasion (1986)Communication and PersuasionCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Entrepreneurial Fraud: A Multidisciplinary Review and Synthesized Framework (2021)Entrepreneurial Fraud: A Mult…An integrated model of social media brand engagement (2019)An integrated model of social…Disclosing brand placement to young children (2017)Disclosing brand placement to…This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents (2016)This is Advertising! Effects …Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge (2015)Disclosing the persuasive nat…Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising (2014)Disentangling the Effects of …The effects of brand placement disclosures on skepticism and brand memory (2013)The effects of brand placemen…PP for ‘product placement’or ‘puzzled public’? (2013)PP for ‘product placement’or …Disclosing Celebrity Endorsement in a Television Program to Mitigate Persuasion: How Disclosure Type and Celebrity Credibility Interact (2013)Disclosing Celebrity Endorsem…Effects of online advertising format and persuasion knowledge on audience reactions (2012)Effects of online advertising…The effects of interactive brand placements in online games on children’s cognitive, affective, and conative brand responses (2010)The effects of interactive br…Non-student consumer attitudes towards product placement (2009)Non-student consumer attitude…Increased Persuasion Knowledge of Video News Releases: Audience Beliefs About News and Support for Source Disclosure (2009)Increased Persuasion Knowledg…A New Branch of Advertising (2009)A New Branch of AdvertisingMeet the Parents: A Parents’ Perspective on Product Placement in Children’s Films (2007)Meet the Parents: A Parents’ …Self‐regulation of alcohol advertising: is it working for Australia? (2002)Self‐regulation of alcohol ad…Social Learning Theory. 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this work references cited by second hop

References

  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1988The Theory and Practice of Autonomy2,063 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1993The Theory and Practice of Autonomy.1,119 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
  • 1989Conditional automaticity: Varieties of automatic influence in social perception and cognition.976 cited
  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
  • 1994Ethical Judgments of Sexual Appeals in Print Advertising241 cited
  • 1993Consumers' Attitudes Toward Product Placement in Movies237 cited
  • 1996Viewers' Recognition of Brands Placed Within a Film228 cited
  • 1992Context Effects on Recall and Recognition of Magazine Advertisements179 cited
  • 1987Persuasive advertising, autonomy, and the creation of desire148 cited

Cited by

  • 2012

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Effects of online advertising format and persuasion knowledge on audience reactions
271 cited
  • 2019An integrated model of social media brand engagement218 cited
  • 2009A New Branch of Advertising149 cited
  • 2010The effects of interactive brand placements in online games on children’s cognitive, affective, and conative brand responses124 cited
  • 2015Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge104 cited
  • 2013PP for ‘product placement’or ‘puzzled public’?91 cited
  • 2007Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films85 cited
  • 2016This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents79 cited
  • 2002Self‐regulation of alcohol advertising: is it working for Australia?74 cited
  • 2009Increased Persuasion Knowledge of Video News Releases: Audience Beliefs About News and Support for Source Disclosure73 cited
  • 2014Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising69 cited
  • 2021Entrepreneurial Fraud: A Multidisciplinary Review and Synthesized Framework68 cited
  • 2009Non-student consumer attitudes towards product placement61 cited
  • 2017Disclosing brand placement to young children61 cited
  • 2013Disclosing Celebrity Endorsement in a Television Program to Mitigate Persuasion: How Disclosure Type and Celebrity Credibility Interact58 cited
  • 2013The effects of brand placement disclosures on skepticism and brand memory58 cited