SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Surveying of Importance of Green Marketing Compared Purchase Budget and Preferred Brand when Buying by AHP Method
12 references·2 citing·55 second hop
Surveying of Importance of Green Marketing Compared Purchase Budget and Preferred Brand when Buying by AHP Method (2015)Surveying of Importance of Green Marketin…Green marketing and its impact on supply chain management in industrial markets (2012)Green marketing and its impac…Country‐of‐origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers (2012)Country‐of‐origin (COO) brand…Perceived price fairness of dynamic pricing (2011)Perceived price fairness of d…From green product definitions and classifications to the Green Option Matrix (2010)From green product definition…Attitude towards the Environment and Green Products:Consumers’ Perspective (2010)Attitude towards the Environm…Business as environmental steward: the growth of greening (2009)Business as environmental ste…The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases (2007)The influence of price fairne…Signaling the environmental performance of polluting products to green consumers (2006)Signaling the environmental p…Social responsibility in environmental marketing planning (2003)Social responsibility in envi…Green marketing of cosmetics and toiletries in Thailand (1998)Green marketing of cosmetics …Self concept and product choice: An integrated perspective (1988)Self concept and product choi…Principles of Marketing (1972)Principles of MarketingConceptualization of Sustainable Marketing Tools among SME Managers in Selected Countries in Poland and Sri Lanka (2022)Conceptualization of Sustaina…Evaluation of Factors in Buying Decision Process of Furniture Consumers by Applying AHP Method (2017)Evaluation of Factors in Buyi…Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination (1999)Promoting sustainable consumption: Determinants of green purchases by Swiss consumers (2003)Re‐examining green purchase behaviour and the green consumer profile: new evidences (2012)Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing? (2015)The impact of sustainable manufacturing practices on sustainability performance (2017)Inequity In Social Exchange (1965)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model (2000)From social network to firm performance (2018)A special price just for you: effects of personalized dynamic pricing on consumer fairness perceptions (2020)Value creation in an algorithmic world: Towards an ethics of dynamic pricing (2022)Content Analysis: An Introduction to its Methodology. (1984)WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS. (2000)A framework identifying the gaps between customers' expectations and their perceptions in green products (2013)Influence of perceived value on purchasing decisions of green products in Brazil (2015)Consumer attitudes towards biobased packaging – A cross-cultural comparative study (2018)Content Analysis: An Introduction to Its Methodology (2019)Dimensions of Consumer Expertise (1987)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Building Strong Brands (1995)Perceived risk, risk-reduction strategies (RRS) and consumption occasions (2013)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Factors influencing customers’ dine out intention during COVID-19 reopening period: The moderating role of country-of-origin effect (2021)Green and competitive: ending the stalemate (1995)Green consumers in the 1990s: Profile and implications for advertising (1996)The link between green purchasing decisions and measures of environmental consciousness (1996)International green marketing (2005)Green Marketing and the Concern over the Environment: Measuring Environmental Consciousness of Jordanian Consumers (2007)Managing green marketing: Hong Kong hotel managers’ perspective (2013)Marketing Research: An Applied Orientation (1994)Corporate Social Responsibility (1999)Corporate social responsibility: investigating theory and research in the marketing context (2008)Sustainability to support end-to-end value chains: the role of supply chain management (2010)Green marketing orientation: achieving sustainable development in green hotel management (2019)The Presentation of Self in Everyday Life. (1956)Motivation and Personality (1997)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Brand personality of tourist destinations: An application of self-congruity theory (2010)Mind, Self, and Society (2015)On the Evaluation of Structural Equation Models (1988)Comparative fit indexes in structural models. (1990)An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector (2007)Service quality, service convenience, price and fairness, customer loyalty, and the mediating role of customer satisfaction (2015)The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust (2020)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)Issues in Supply Chain Management (2000)Relationships between operational practices and performance among early adopters of green supply chain management practices in Chinese manufacturing enterprises (2004)Critical success factors of green supply chain management for achieving sustainability in Indian automobile industry (2014)An analysis of interactions among critical success factors to implement green supply chain management towards sustainability: An Indian perspective (2015)A combined approach using AHP and DEMATEL for evaluating success factors in implementation of green supply chain management in Indian manufacturing industries (2016)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
this work references cited by second hop

References

  • 1972Principles of Marketing5,587 cited
  • 2010Attitude towards the Environment and Green Products:Consumers’ Perspective722 cited
  • 1988Self concept and product choice: An integrated perspective538 cited
  • 2007The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases357 cited
  • 2010From green product definitions and classifications to the Green Option Matrix325 cited
  • 2003Social responsibility in environmental marketing planning287 cited
  • 2012Green marketing and its impact on supply chain management in industrial markets251 cited
  • 1998Green marketing of cosmetics and toiletries in Thailand171 cited
  • 2011Perceived price fairness of dynamic pricing92 cited
  • 2012Country‐of‐origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers80 cited
  • 2006Signaling the environmental performance of polluting products to green consumers77 cited
  • 2009Business as environmental steward: the growth of greening24 cited

Cited by

  • 2017Evaluation of Factors in Buying Decision Process of Furniture Consumers by Applying AHP Method35 cited
  • 2022Conceptualization of Sustainable Marketing Tools among SME Managers in Selected Countries in Poland and Sri Lanka

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

8 cited