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Relationship marketing in online business‐to‐business markets
16 references·15 citing·49 second hop
Relationship marketing in online business‐to‐business markets (2003)Relationship marketing in online business…Evaluating the World Wide Web: A Global Study of Commercial Sites (2006)Evaluating the World Wide Web…Relationship Marketing Theory: Its Roots and Direction (2000)Relationship Marketing Theory…Beyond relationship marketing: technologicalship marketing (2000)Beyond relationship marketing…Some Attitudinal Predictors of Home-Shopping through the Internet (1999)Some Attitudinal Predictors o…Towards a paradigm shift in marketing? An examination of current marketing practices (1997)Towards a paradigm shift in m…Relationship marketing as a paradigm shift: some conclusions from the 30R approach (1997)Relationship marketing as a p…Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing (1997)Keynote paper From marketing …Core Capabilities as Predictors of Growth Potential in Small Manufacturing Firms (1997)Core Capabilities as Predicto…THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM (1996)THE WORLD WIDE WEB AS AN ADVE…Realize Your Customers' Full Profit Potential (1995)Realize Your Customers' Full …Making Relationship Marketing Operational (1994)Making Relationship Marketing…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…No business is an island: The network concept of business strategy (1989)No business is an island: The…Measuring and Assessing Organizations. (1981)Measuring and Assessing Organ…Introduction to Measurement Theory (1979)Introduction to Measurement T…The impact of electronic customer relationship management strategies on customer loyalty: A mediated model (2023)The impact of electronic cust…Internal marketing: a review and future research agenda (2021)Internal marketing: a review …The prospects of Internet-Based Channel Orientation for the competitiveness of service companies on the domestic market (2020)The prospects of Internet-Bas…Understanding Consumers’ Loyalty to an Online Outshopping Platform: The Role of Social Capital and Perceived Value (2019)Understanding Consumers’ Loya…An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries (2016)An Attempt to Explore Electro…The Influence of Internet-Based Customer Relationship Management on Customer Loyalty (2013)The Influence of Internet-Bas…Customer relationship management in electronic environment (2013)Customer relationship managem…Internet Banking and Jordanian Corporate Customers: Issues ofSecurity and Trust (2011)Internet Banking and Jordania…A fuzzy group quality function deployment model for e-CRM framework assessment in agile manufacturing (2011)A fuzzy group quality functio…Internet Technologies, ECRM Capabilities, and Performance Benefits for SMEs: An Exploratory Study (2010)Internet Technologies, ECRM C…E-Marketing-A literature Review from a Small Businesses perspective (2010)E-Marketing-A literature Revi…Critical factors underpinning the e-CRM activities of SMEs (2010)Critical factors underpinning…Business-to-Business e-commerce adoption and perceived benefits: evidence from small and medium Spanish enterprises (2009)Business-to-Business e-commer…e‐CRM in SMEs: an exploratory study in Northern Ireland (2008)e‐CRM in SMEs: an exploratory…Does relationship marketing exist in cyberspace? (2006)Does relationship marketing e…An Inquiry into the Nature and Causes of the Wealth of Nations (1776)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Relationship marketing in consumer markets (1996)The Internet and international marketing (1997)Trust‐based commitment: multidimensional consumer‐brand relationships (2005)Developing Buyer-Seller Relationships (1987)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Understanding IT-enabled interactivity in contemporary marketing (2001)Relationships, networks and the learning regions: case evidence from the Peak District National Park (2004)Multiple versions of markets: Multiplicity and performativity in market practice (2006)Zero defections: quality comes to services. (1990)Marketing Services: Competing Through Quality (1992)An examination of the relationship between trust, commitment and relationship quality (2002)Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy (2007)The Discovery of Grounded Theory (2017)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)The Social Psychology of Organizations. (1979)An Evolutionary Theory of Economic Change. (1983)Business Relationship Learning and Commitment in the Internationalization Process (2003)Networks and Economic life (2003)Drivers of supply chain vulnerability: an integrated framework (2005)External Control of Organizations: Resource Dependence Perspective (2011)Industrial buying and creative marketing (1967)A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet (1988)Marketing management: analysis. planning. implementation and control (2000)Web advertising: gender differences in beliefs, attitudes and behavior (2003)Involvement theory in constructing bloggers' intention to purchase travel products (2009)The role of interactivity in e-tailing: Creating value and increasing satisfaction (2009)Summated Rating Scale Construction (1992)Estimation of Composite Reliability for Congeneric Measures (1997)Understanding the Mechanisms Through Which an Influential Early Childhood Program Boosted Adult Outcomes (2013)The Correlates of Entrepreneurship in Three Types of Firms (1983)Organizational Information Requirements, Media Richness and Structural Design (1986)ASSESSING THE WORK ENVIRONMENT FOR CREATIVITY. (1996)Relationship marketing orientation: scale development and cross-cultural validation (2002)The effect of relationship marketing orientation on business performance in a service‐oriented economy (2002)Marketing for Higher Education: A Relationship Marketing Approach (2008)
this work references cited by second hop

References

  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1979Introduction to Measurement Theory2,129 cited
  • 1981Measuring and Assessing Organizations.1,648 cited
  • 1989No business is an island: The network concept of business strategy1,544 cited
  • 1994Making Relationship Marketing Operational788 cited
  • 1997Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing491 cited
  • 2000Relationship Marketing Theory: Its Roots and Direction384 cited
  • 1997Towards a paradigm shift in marketing? An examination of current marketing practices348 cited
  • 1996THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM330 cited
  • 1997Relationship marketing as a paradigm shift: some conclusions from the 30R approach329 cited
  • 2000Beyond relationship marketing: technologicalship marketing214 cited
  • 2006Evaluating the World Wide Web: A Global Study of Commercial Sites197 cited
  • 1995Realize Your Customers' Full Profit Potential107 cited
  • 1997Core Capabilities as Predictors of Growth Potential in Small Manufacturing Firms102 cited

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  • 1999Some Attitudinal Predictors of Home-Shopping through the Internet82 cited
  • Cited by

    • 2010E-Marketing-A literature Review from a Small Businesses perspective146 cited
    • 2010Critical factors underpinning the e-CRM activities of SMEs134 cited
    • 2011A fuzzy group quality function deployment model for e-CRM framework assessment in agile manufacturing70 cited
    • 2013The Influence of Internet-Based Customer Relationship Management on Customer Loyalty54 cited
    • 2008e‐CRM in SMEs: an exploratory study in Northern Ireland54 cited
    • 2023The impact of electronic customer relationship management strategies on customer loyalty: A mediated model49 cited
    • 2021Internal marketing: a review and future research agenda47 cited
    • 2010Internet Technologies, ECRM Capabilities, and Performance Benefits for SMEs: An Exploratory Study47 cited
    • 2006Does relationship marketing exist in cyberspace?47 cited
    • 2013Customer relationship management in electronic environment29 cited
    • 2011Internet Banking and Jordanian Corporate Customers: Issues ofSecurity and Trust24 cited
    • 2019Understanding Consumers’ Loyalty to an Online Outshopping Platform: The Role of Social Capital and Perceived Value24 cited
    • 2020The prospects of Internet-Based Channel Orientation for the competitiveness of service companies on the domestic market23 cited
    • 2016An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries16 cited
    • 2009Business-to-Business e-commerce adoption and perceived benefits: evidence from small and medium Spanish enterprises10 cited