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Provenance associations as core values of place umbrella brands
16 references·8 citing·32 second hop
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2,417 cited

Cited by

  • 2010Place branding research: A cross-disciplinary agenda and the views of practitioners143 cited
  • 2014What's in a Name? Place Branding and Toponymic Commodification142 cited
  • 2015Political Brand Equity Model: The Integration of Political Brands in Voter Choice70 cited
  • 2011Conceptualisation and Modelling of the Process behind Brand Association Transfer18 cited
  • 2010Exploring place image: Formation and measurement15 cited
  • 2019The negative spillover effect in sports sponsorship15 cited
  • 2020The influence of a country’s brands and industry on its image14 cited
  • 2013Brand coopetition with geographical indications: Which information does lead to brand differentiation?13 cited