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Search Engine Advertising: Pricing Ads to Context
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Search Engine Advertising: Pricing Ads to Context (2007)Search Engine Advertising: Pricing Ads to…Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live (2008)Competition Between Local and…The long tail: why the future of business is selling less of more (2007)The long tail: why the future…Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…The Effect of Banner Advertising on Internet Purchasing (2006)The Effect of Banner Advertis…$1,000 Cash Back: The Pass-Through of Auto Manufacturer Promotions (2006)$1,000 Cash Back: The Pass-Th…The Targeting of Advertising (2005)The Targeting of AdvertisingThe economic analysis of advertising (2005)The economic analysis of adve…Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)Modeling the Clickstream: Imp…Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry (2002)Measuring Switching Costs and…Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets (2001)Information Gatekeepers on th…Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers (1998)Mail versus Mall: A Strategic…Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Reducing Buyer Search Costs: …Does Compulsory School Attendance Affect Schooling and Earnings? (1991)Does Compulsory School Attend…Informative Advertising with Differentiated Products (1984)Informative Advertising with …Marketing Professional Services (1977)Marketing Professional Servic…Job Market Signaling (1973)Specification Tests in Econometrics (1978)The analysis of household surveys (1997)Education for Growth: Why and for Whom? (2001)Institutions Rule: The Primacy of Institutions Over Geography and Integration in Economic Development (2004)Conditional logit analysis of qualitative choice behavior (1972)Network externalities, competition, and compatibility (1985)Information Systems Success: The Quest for the Dependent Variable (1992)Generic technology‐based service quality dimensions in banking (2011)Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective (2012)Generating brand awareness in Online Social Networks (2015)A Model of Sales. (1980)Electronic markets and electronic hierarchies (1987)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Building Effective Online Marketplaces with Institution-Based Trust (2004)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)Equilibrium Distributions of Sales and Advertising Prices (1977)Electoral Competition and Special Interest Politics (1996)Distance, Lending Relationships, and Competition (2005)The Economics of Privacy (2016)Information and Consumer Behavior (1970)Advertising as Information (1974)Advertising, Breadth of Ownership, and Liquidity (2003)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Incentives in Teams (1973)Matching with Contracts (2005)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)Medical Innovation: A Diffusion Study. (1967)Word-of-Mouth Communication and Social Learning (1995)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)What Makes Online Content Viral? (2011)A model of price adjustment (1971)Platform Competition in Two-Sided Markets (2003)Strategic price complexity in retail financial markets☆ (2008)Industrial Organization: Markets and Strategies (2010)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)American Economic Review (2019)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers (2003)Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets (2008)Research Commentary —Too Big to Fail: Large Samples and the p -Value Problem (2013)Digital Economics (2019)Role of social media in online travel information search (2009)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Organizing for Innovation in the Digitized World (2012)
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References

  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 2007The long tail: why the future of business is selling less of more2,868 cited
  • 1991Does Compulsory School Attendance Affect Schooling and Earnings?2,564 cited
  • 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces2,255 cited
  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,570 cited
  • 1984Informative Advertising with Differentiated Products730 cited
  • 2002Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry721 cited
  • 2005The economic analysis of advertising677 cited
  • 2001Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets630 cited
  • 2008Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live560 cited
  • 1998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers549 cited
  • 2005The Targeting of Advertising522 cited
  • 2003Modeling the Clickstream: Implications for Web-Based Advertising Efforts472 cited
  • 2006The Effect of Banner Advertising on Internet Purchasing456 cited

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  • 1977Marketing Professional Services328 cited
  • 2006$1,000 Cash Back: The Pass-Through of Auto Manufacturer Promotions241 cited
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