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Dedicated and generic marketing strategies

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
1982Country-of-Origin Effects on Product Evaluations1,819 cited
1999A review and meta-analysis of country-of-origin research1,603 cited
1997Consumer preferences for wine attributes: a conjoint approach221 cited
2004Is the Country of Origin the Fifth Element in the Marketing Mix of Imported Wine?84 cited
2005Quality wines and wines protected by a designation of origin: Identifying their consumption determinants63 cited
2004Consumer response evaluation of a greek quality wine40 cited

Cited by

2020Geographical cues: evidences from New and Old World countries' wine consumers38 cited
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2018Reach for the stars: The impact on consumer preferences of introducing a new top-tier typology into a PDO wine33 cited
2014Region-of-origin (ROO) certification as marketing strategy in the South African wine market31 cited
2013Territorial identity as a competitive advantage in wine marketing: a case study30 cited
2018Cultural Perspective of Traditional Cheese Consumption Practices and Its Sustainability among Post-Millennial Consumers30 cited
2018Understanding the motives of consumers of mezcal in Mexico

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29 cited

2014The Market Reorientation of Farms: The Case of Olive Growing in the Nebrodi Area24 cited

2019Communication patterns to address the consumption of PDO products19 cited

2015Importance, use and awareness of South Australian geographical indications14 cited

2017Los mundos de producción de las denominaciones de origen protegidas del vino en España: disparidad de convenciones tecnológicas y comerciales14 cited

2017Cambios en las denominaciones de origen protegidas del sector del vino en España: movimientos entre mundos de producción11 cited

2015Provenance of Australian food products: is there a place for Geographical Indications?10 cited

2024The Importance of Region of Origin in Sparkling Wines: An International Analysis of Consumers’ Perception8 cited

2023The grapes in Italian wines: assessing their value7 cited

2023Wine and Conventions: A Fruitful Coupage6 cited