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Consumer Response to Logo Shape Redesign: The Influence of Brand Commitment
16 references·0 citing·48 second hop
Consumer Response to Logo Shape Redesign: The Influence of Brand Commitment (2006)Consumer Response to Logo Shape Redesign:…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Bringing the Frame Into Focus…Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Managing Images in Different …Consumer Response to Negative Publicity: The Moderating Role of Commitment (2000)Consumer Response to Negative…Self-report measurement of adult attachment: An integrative overview. (1998)Self-report measurement of ad…Guidelines for Selecting or Modifying Logos (1998)Guidelines for Selecting or M…Psychological Assessment Resources (1995)Psychological Assessment Reso…Building Strong Brands (1995)Building Strong BrandsRelationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior (1992)Need for Cognition and Advert…Adult attachment, working models, and relationship quality in dating couples. (1990)Adult attachment, working mod…Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Exposure and affect: Overview…The involvement—commitment model: Theory and implications (1988)The involvement—commitment mo…Validation of the five-factor model of personality across instruments and observers. (1987)Validation of the five-factor…The need for cognition. 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this work references cited by second hop

References

  • 1987Validation of the five-factor model of personality across instruments and observers.6,868 cited
  • 1982The need for cognition.5,390 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations4,584 cited
  • 1995Building Strong Brands4,440 cited
  • 1990Adult attachment, working models, and relationship quality in dating couples.4,021 cited
  • 1998Self-report measurement of adult attachment: An integrative overview.3,966 cited
  • 1995Psychological Assessment Resources3,141 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,832 cited
  • 1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1,970 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,588 cited
  • 1980Loss, sadness and depression1,303 cited
  • 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,064 cited
  • 1998Guidelines for Selecting or Modifying Logos679 cited
  • 1992Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior627 cited
  • 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences

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604 cited
  • 1988The involvement—commitment model: Theory and implications508 cited
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