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Influence of Price and Quality to Customer Satisfaction: Neuromarketing Approach

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References

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2018Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Dalam Membeli Rumah Di Kota Batam42 cited
2023Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior39 cited
2024

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Electroencephalography Studies on Marketing Stimuli: A Literature Review and Future Research Agenda

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2020Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen T-Mart Express Indonesia26 cited

2019The Meta-Analysis of Neuro-Marketing Studies: Past, Present and Future26 cited

2021P300 and decision-making in neuromarketing22 cited

2014The Potential of Neuromarketing as a Marketing Tool21 cited

2024Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior17 cited

2018The Effect of Price and Product Quality on Customer Satisfaction17 cited

2017Neurociencia y publicidad. Un experimento sobre atención y emoción en publicidad televisiva14 cited

2019ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Konsumen Industry/ Toko Bakery di Kota Bengkulu)13 cited