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Global Marketing Management
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Global Marketing Management (1998)Global Marketing ManagementInformation management for the internationalization of SMEs: An exploratory study based on a strategic alignment perspective (2014)Information management for th…How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data study of Chinese SMEs (2014)How do marketing, research an…International market selection and segmentation: perspectives and challenges (2011)International market selectio…Why Don't We Use the Same Export Barrier Measurement Scale? An Empirical Analysis in Small and Medium-Sized Enterprises (2010)Why Don't We Use the Same Exp…Internationalization Strategies of Emerging Markets Firms (2010)Internationalization Strategi…The management of destination brands: Five guiding principles based on recent developments in corporate branding theory (2007)The management of destination…The marketing strategy‐performance relationship in an export‐driven developing economy (2004)The marketing strategy‐perfor…Lead markets: country-specific drivers of the global diffusion of innovations (2004)Lead markets: country-specifi…Fashion consciousness of Chinese, Japanese and American teenagers (2004)Fashion consciousness of Chin…Marketing and destination growth: A symbiotic relationship or simple coincidence? (2003)Marketing and destination gro…Using country of origin in strategy: The importance of context and strategic action (2002)Using country of origin in st…Measuring cross‐cultural service quality (2002)Measuring cross‐cultural serv…International market segmentation: issues and perspectives (2002)International market segmenta…Customer evaluations of after-sales service contact modes: An empirical analysis of national culture's consequences (2002)Customer evaluations of after…Marketing research in the new millennium: emerging issues and trends (2001)Marketing research in the new…Global Sourcing of Services and Market Performance: An Empirical Investigation (1998)Global Sourcing of Services a…THE INTERNATIONALIZATION OF THE FIRM ? 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  • 2002International market segmentation: issues and perspectives385 cited
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  • 2014How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data study of Chinese SMEs225 cited
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  • 2010Why Don't We Use the Same Export Barrier Measurement Scale? An Empirical Analysis in Small and Medium-Sized Enterprises170 cited
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  • 2002Customer evaluations of after-sales service contact modes: An empirical analysis of national culture's consequences146 cited
  • 2001Marketing research in the new millennium: emerging issues and trends146 cited
  • 2011International market selection and segmentation: perspectives and challenges132 cited
  • 2014Information management for the internationalization of SMEs: An exploratory study based on a strategic alignment perspective116 cited
  • 2002Measuring cross‐cultural service quality114 cited
  • 2004Fashion consciousness of Chinese, Japanese and American teenagers113 cited
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The marketing strategy‐performance relationship in an export‐driven developing economy
110 cited
  • 2010Internationalization Strategies of Emerging Markets Firms109 cited
  • 1998Global Sourcing of Services and Market Performance: An Empirical Investigation108 cited
  • 2002Using country of origin in strategy: The importance of context and strategic action103 cited