Articlediamond2012

EFFECT OF PERCEIVED VALUES ON THE BRAND PREFERENCE AND THE PURCHASE INTENTION

16 citations0/0 files storedEuropean Scientific Journal ESJ

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

The purpose of this study investigate what effects the brand preference and the purchase intention of the customers in the foreign origin Pringles branded chips purchase and the effect of the consumer’s preference on the purchase intention with structural equation modeling approach. Data is acquired from the consumers buying chips at the randomly selected twenty five Migros shopping centers in the twenty five districts of Istanbul. The research is obtained by face to face interviews conducted with four hundred seventy three people. Structural equation modeling method is used for testing the hypothesis created. This study is important in terms of perceived price value affecting the purchase intention, perceived quality affecting both the brand preference and the purchase intention, perceived social value affecting the purchase intention positively. On the other hand, the research model acted on the fact that perceived emotional value affecting the brand preference and the purchase intention. However based on the data achieved by analyzing with the structural equation modeling, it appeared that the perceived emotional value had no effect on the brand preference and the purchase intention. It is clear that no generalization can be made with a research conducted on twenty five districts of the city of Istanbul. The model in this study is the model presented by Wang. It is though that the results of this study will be beneficial for the managers, marketing and brand experts especially in the chips sector. Conducting this or similar studies in the sector where competition will increase gradually, will enable to face the consumer with correct strategies and by creating correct value perception.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 16 citations exist upstream.

References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1988Possessions and the Extended Self 1980Feeling and thinking: Preferences need no inferences.2001Consumer perceived value: The development of a multiple item scale 1997Customer value: The next source for competitive advantage 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions 1997The Role of Television in the Construction of Consumer Reality

Cited by

2018Pengaruh Kompetensi, Komitmen Organisasi, Motivasi Kerja terhadap Kinerja Karyawan di Kantor Pos Bandung 40000

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.