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Evaluating Public Relations: A best practice guide to public relations planning, research & evaluation
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Evaluating Public Relations: A best practice guide to public relations planning, research & evaluation (2005)Evaluating Public Relations: A best pract…Communication Planning: Agility is a Game Changer in Strategy Development (2021)Communication Planning: Agili…Riset sebagai Ujung Tombak Keberhasilan Program Public Relations (2013)Riset sebagai Ujung Tombak Ke…Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises (2011)Examining the link between in…Criteria for the Evaluation of Public Relations Effectiveness (2011)Criteria for the Evaluation o…Leveraging Organizational Innovation for Strategic Reputation Management (2009)Leveraging Organizational Inn…ROI or evidence-based PR: The language of public relations evaluation (2005)ROI or evidence-based PR: The…Using Research in Public Relations: Applications to Program Management (1996)The handbook of strategic public relations & integrated communications (1997)Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit (1984)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Strategic Management Journal (2016)Strategic Communication in the C-Suite (2017)Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context (2020)Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach (2022)How To Do Things With Words (1975)Diffusion of innovations. (2003)Corporate social responsibility strategy and economic business value of multinational companies in emerging economies: The mediating role of corporate reputation (2019)Diffusion of Innovations 1 (2019)Effective Public Relations (1953)Effective Public Relations (1967)Public relations: Strategies and tactics (1992)Public relations : what research tells us (1987)Accountability gap: Evaluation practices show improvement (1990)MANAGING PUBLIC RELATIONS (2018)Toward a Model of Organizations as Interpretation Systems (1984)Of strategies, deliberate and emergent (1985)Strategic Management (2010)Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA) (2022)Protecting organization reputations during a crisis: the development and application of situational crisis communication theory (2022)Unlocking the key dimensions of organizational agility: A systematic literature review on leadership, structural and cultural antecedents (2023)
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  • 2011Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises67 cited
  • 2009Leveraging Organizational Innovation for Strategic Reputation Management48 cited
  • 2021Communication Planning: Agility is a Game Changer in Strategy Development33 cited
  • 2005ROI or evidence-based PR: The language of public relations evaluation12 cited
  • 2013Riset sebagai Ujung Tombak Keberhasilan Program Public Relations11 cited
  • 2011Criteria for the Evaluation of Public Relations Effectiveness11 cited

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