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Developing an authenticity model of traditional food specialties

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2021Beware, an underdog may bite: literature review and brand management framework in the context of underdog brands21 cited
2021Development and Validation of the Perceived Authenticity Scale for Cheese Specialties with Protected Designation of Origin20 cited
2023Factors Affecting Purchase Intention of Hanfu: Considering Product Identification, Cultural Motivation, and Perceived Authenticity18 cited