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Dynamics in the international market segmentation of new product growth · Study

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ArticleDynamics in the international market segmentation of new product growth

Aurélie Lemmens2011

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Articlegreen2011

Dynamics in the international market segmentation of new product growth

Aurélie Lemmens · Christophe Croux · Stefan Stremersch

37 citations·0/0 files stored·International Journal of Research in Marketing

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Innovation Diffusion and Forecasting Consumer Market Behavior and Pricing Forecasting Techniques and Applications

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References

1969A New Product Growth for Model Consumer Durables 1976A New Product Growth Model for Consumer Durables 2004A New Product Growth for Model Consumer Durables 1997Market Segmentation: Conceptual and Methodological Foundations 2006Marketing renaissance: How research in emerging markets advances marketing science and practice 2004Comments on “A New Product Growth for Model Consumer Durables The Bass Model”2004Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test 2002International market segmentation: issues and perspectives

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Details

Year2011

Typearticle

Published2011-12-24

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations37

Files0 public / 0

ShelfInnovation Diffusion and Forecasting

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doi10.1016/j.ijresmar.2011.06.003

openalex_workW1580201134

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