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Marketing Issues and Challenges in Transitional Economies
16 references·16 citing·51 second hopsampled
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this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1989Consumer Preference Formation and Pioneering Advantage943 cited
  • 1989Dealer Dependence Levels and Reciprocal Actions in a Channel of Distribution in a Developing Country638 cited
  • 2012Research in Consumer Behavior271 cited
  • 1991International Marketing Review269 cited
  • 2016International Trade Forum185 cited
  • 1993Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary179 cited
  • 2011Transportation and distribution155 cited
  • 1993Retailing and channel considerations in developing countries: A review and research propositions103 cited
  • 1995The Dynamics of a Marketing Orientation in Transition Economies: A Study of Russian Firms96 cited
  • 1988Marketing in Developing Countries91 cited
  • 1970Markets and Marketing in Developing Economies51 cited
  • 1984Marketing in developing countries32 cited
  • 1984Marketing practices in less-development countries24 cited
  • 1984

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Marketing in developing countries: The new frontier
14 cited

Cited by

  • 2002Optimum stimulation level and exploratory consumer behavior in an emerging consumer market223 cited
  • 2001Executive Insights: Emerging Market Segments in a Transitional Economy: A Study of Urban Consumers in China175 cited
  • 2000Global standardization as a success formula for marketing in Central Eastern Europe?90 cited
  • 2011Winning through innovation and marketing: Lessons from Australia and Vietnam89 cited
  • 2007Contextualising organisational learning: Lyles and Salk in the context of their research86 cited
  • 2002Management challenges in privatization acquisitions in transition economies85 cited
  • 2006Issues and Perspectives in Global Customer Relationship Management82 cited
  • 2012Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework74 cited
  • 2004Corporate link and competitive strategy in multinational enterprises: a perspective from subsidiaries seeking host market penetration70 cited
  • 2011The role of context in assessing international marketing opportunities70 cited
  • 2001International Business Research on Transition Economies66 cited
  • 2008Restructuring of firms in transition: ownership, institutions and openness to trade61 cited
  • 2007Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe55 cited
  • 2005Contemporary marketing practices in Russia54 cited
  • 2002The Oxford Handbook of International Business54 cited
  • 2003Parental Concern About Television Viewing and Children's Advertising in China53 cited