Franchising: A Case-Study Approach

Abstract

Part 1 An economic analysis of franchising: introduction - a fieldwork-based study of franchising the economic theory of franchise contracts methodological aspects of the study. Part 2 Cases: product franchises brand franchises franchises based on other specialized inputs. Part 3 Cross site analysis: the nature of franchising fee schedules some further analysis the wider franchise contract specialized assets why franchise? conclusions.

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