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• 2000The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption1,833 cited
• 2012Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes1,131 cited
• 2015Customer experience management: toward implementing an evolving marketing concept1,039 cited
• 2020Customer experience: fundamental premises and implications for research941 cited
• 2010Customer experience quality: an exploration in business and consumer contexts using repertory grid technique898 cited
• 2014The role of the rural tourism experience economy in place attachment and behavioral intentions607 cited
• 2015Service experience co-creation: conceptualization, implications, and future research directions424 cited
• 2018How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy424 cited
• 2010Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context420 cited
• 2007Customer experience, organisational culture and the employer brand396 cited
• 2018Customer journeys: a systematic literature review388 cited
• 2007Towards the ‘perfect’ customer experience387 cited
• 2012EXQ: a multiple‐item scale for assessing service experience383 cited