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Consumer‐based brand equity in banking industry

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References

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2010Satisfaction: a behavioral perspective on the consumer6,042 cited
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2002Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale613 cited
2006Consumer‐based brand equity and country‐of‐origin relationships419 cited

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2009Measuring customer‐based brand equity: empirical evidence from the sportswear market in China413 cited

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