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• 2009IMC: Has anything really changed? A new perspective on an old definition61 cited
• 2014A multidisciplinary approach for a new understanding of corporate communication35 cited
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• 2019The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis33 cited
• 2012THE MODEL OF MARKETING COMMUNICATIONS EFFECTIVENESS: EMPIRICAL EVIDENCE FROM SLOVENIAN BUSINESS-TO-BUSINESS PRACTICE26 cited
• 2015Conceptualizing content marketing: a delphi approach17 cited
• 2012Model of Marketing Communications Effectiveness in the Business-to-Business Markets17 cited
• 2006An Examination of Integrated Marketing Communications in the Business‐to‐Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster16 cited
• 2008Organising IMC roles and functions in the business‐to‐business network environment16 cited
• 2013Integrated Marketing Communication: How Can It Influence Customer Satisfaction?15 cited
• 2007Voluntary Codes of Ethical Conduct: Group Membership Salience and Globally Integrated Marketing Communications Perspectives14 cited
• 2015Perception Discrepancy of Public Relations Functions and Conflict among Disciplines: South Korean Public Relations Versus Marketing Professionals13 cited