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Relationships between Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania
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References

  • 1984Case Study Research: Design and Methods82,022 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.42,320 cited
  • 1991Case Study Research: Design and Methods39,631 cited
  • 1988On the Evaluation of Structural Equation Models26,445 cited
  • 2011Case study research: design and methods21,904 cited
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  • 2009Users of the world, unite! The challenges and opportunities of Social Media19,104 cited
  • 2007Theory Building From Cases: Opportunities And Challenges16,720 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1997Dimensions of Brand Personality7,380 cited
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  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1950The Authoritarian Personality.4,226 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,752 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 2000

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
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