References

• 1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research3,866 cited
• 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
• 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
• 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
• 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
• 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
• 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
• 1981Attitudes, intentions, and behavior: A test of some key hypotheses.924 cited
• 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
• 1990Toward the development of a multidimensional scale for improving evaluations of Business Ethics697 cited
• 2012Toward the Development of a Multidimensional Scale for Improving Evaluations of Business Ethics634 cited
• 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation627 cited
• 1987Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application575 cited