Article2012

Corporate Social Responsibility and Product Evaluation: The Moderating Role of Brand Familiarity

Liyanage Chamila Roshani Perera · J. W. Dushan Chaminda

73 citations0/0 files storedCorporate Social Responsibility and Environmental Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Corporate Social Responsibility Reporting Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification

Abstract

ABSTRACT This study investigates the relationship between corporate social responsibility (CSR) and product evaluation and the role of brand familiarity in moderating the relationship between CSR and product evaluation. Using different levels of brand familiarity (high versus low) and CSR initiatives (high versus low), a between‐subjects experiment was carried out. The study finds that CSR has a positive impact on product evaluation and this positive impact is greater for products with high brand familiarity than products with low brand familiarity. The level of brand familiarity moderates the relationship between CSR and product evaluation. The study also reveals that the higher the CSR commitment and the brand familiarity, the more positive the product evaluation. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 73 citations exist upstream.

References

1999Corporate Social Responsibility 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 1987Dimensions of Consumer Expertise 2006How corporate social responsibility is defined: an analysis of 37 definitions 2010The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice 2006Corporate Social Responsibility, Customer Satisfaction, and Market Value 2006Corporate Social Responsibility: Strategic Implications*1996‘Building Strong Brands’

Cited by

2015A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses 2016Does the restaurant type matter for investment in corporate social responsibility?2018The impact of diverse corporate social responsibility practices on consumer product evaluations 2018When Advertising Highlights the Binomial Identity Values of Luxury and CSR Principles: The Examples of Louis Vuitton and Hermès 2022Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.