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Modelle der Wirkungsforschung und ihre Anwendung in der öffentlichen Beeinflussung
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Modelle der Wirkungsforschung und ihre Anwendung in der öffentlichen Beeinflussung (1992)Modelle der Wirkungsforschung und ihre An…Konsumentenverhalten (2019)KonsumentenverhaltenCommunication And Persuasion (2017)Communication And PersuasionA Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Handbook of Personality : Theory and Research (1992)Handbook of Personality : The…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (1988)Communication and Persuasion:…Measurement and Effects of Attention to Media News (1986)Measurement and Effects of At…Communication and Persuasion (1986)Communication and PersuasionCognition and reality (1976)Cognition and realityOn the Use of the Mass Media for Important Things (1973)On the Use of the Mass Media …The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign (1968)The People's Choice: How the …The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…On the Use of the Mass Media as "Escape": Clarification of a Concept (1962)On the Use of the Mass Media …A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…The people's choice: How the voter makes up his mind in a presidential campaign. (1945)The people's choice: How the …The People's Choice (1945)The People's ChoicePersonal Influence: The Part Played by People in the Flow of Mass Communications (1956)Personal Influence: The Part Played by People in the Flow of Mass Communications (1956)Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models (2006)Four Phases of Mediatization: An Analysis of the Mediatization of Politics (2008)Political Polarization in the American Public (2008)Diffusion of Innovations 1 (2019)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)Adolescence-limited and life-course-persistent antisocial behavior: A developmental taxonomy. (1993)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Individual differences in two emotion regulation processes: Implications for affect, relationships, and well-being. (2003)Mediating the Message: Theories of Influences on Mass Media Content (1995)The Handbook of Journalism Studies (2009)Social Media Use for News and Individuals' Social Capital, Civic Engagement and Political Participation (2012)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)Gender schema theory: A cognitive account of sex typing. (1981)Accommodation of a scientific conception: Toward a theory of conceptual change (1982)A Dynamic Theory of Organizational Knowledge Creation (1994)The Mass Media and American Politics (1989)White Identity Politics (2019)The totalitarian ego: Fabrication and revision of personal history. (1980)Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Inequity In Social Exchange (1965)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
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References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1992Handbook of Personality : Theory and Research4,542 cited
  • 1976Cognition and reality2,615 cited
  • 1968The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign2,414 cited
  • 2017Communication And Persuasion2,240 cited
  • 1945The people's choice: How the voter makes up his mind in a presidential campaign.1,827 cited
  • 1945The People's Choice1,732 cited
  • 1973On the Use of the Mass Media for Important Things1,637 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1988Communication and Persuasion: Central and Peripheral Routes to Attitude Change1,011 cited
  • 2019Konsumentenverhalten782 cited
  • 1962On the Use of the Mass Media as "Escape": Clarification of a Concept509 cited
  • 1986Measurement and Effects of Attention to Media News

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