SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
ADVERTISING AND PRODUCT TRIAL - THE EFFECT OF MESSAGE’S REGULATORY FOCUS AND PRODUCT TYPE ON CONSUMER EVALUATIONS
16 references·0 citing·47 second hop
ADVERTISING AND PRODUCT TRIAL - THE EFFECT OF MESSAGE’S REGULATORY FOCUS AND PRODUCT TYPE ON CONSUMER EVALUATIONS (2010)ADVERTISING AND PRODUCT TRIAL - THE EFFEC…Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)Marketing renaissance: How re…Goal–Attribute Compatibility in Consumer Choice (2004)Goal–Attribute Compatibility …Transfer of value from fit. (2003)Transfer of value from fit.Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe (2003)Rethinking the Origins of Inv…“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion (2001)“I” Seek Pleasures and “We” A…Reproducing gender : politics, publics, and everyday life after socialism (2000)Reproducing gender : politics…Consumer Choice between Hedonic and Utilitarian Goods (2000)Consumer Choice between Hedon…Promotion and Prevention: Regulatory Focus as A Motivational Principle (1998)Promotion and Prevention: Reg…Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures (1998)Empathy Versus Pride: the Inf…Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach (1998)Consumer Processing of Produc…Beyond pleasure and pain. (1997)Beyond pleasure and pain.Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…A Better Advertising Planning Grid (1991)A Better Advertising Planning…Consumer Learning: Advertising and the Ambiguity of Product Experience (1986)Consumer Learning: Advertisin…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)Work and motivation (1964)A hot/cool-system analysis of delay of gratification: Dynamics of willpower. (1999)Political conservatism as motivated social cognition. (2003)Modernization, cultural change, and democracy the human development sequence (2005)Mind, Self, and Society (2015)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. (1977)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The Nature and Determinants of Customer Expectations of Service (1993)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Institutions, Institutional Change and Economic Performance (1991)Law and Finance (1998)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Responsible tourism management: The missing link between business owners' attitudes and behaviour in the Cape Town tourism industry (2009)Generating global brand equity through corporate social responsibility to key stakeholders (2012)Local Residents’ Attitude toward Sustainable Rural Tourism Development (2016)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Possessions and the Extended Self (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)To Do or to Have? That Is the Question. (2003)Why are you telling me this? An examination into negative consumer reviews on the Web (2007)Statistical principles in experimental design. (1962)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Value From Regulatory Fit (2005)Value from hedonic experience and engagement. (2006)Blue or Red? Exploring the Effect of Color on Cognitive Task Performances (2009)Culture's Consequences: International Differences in Work-Related Values. (1983)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)“Economic man” in cross-cultural perspective: Behavioral experiments in 15 small-scale societies (2005)Does culture influence what and how we think? Effects of priming individualism and collectivism. (2008)An Information Processing Theory of Consumer Choice (1979)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Core affect and the psychological construction of emotion. (2003)Power, approach, and inhibition. (2003)
this work references cited by second hop

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1997Beyond pleasure and pain.6,770 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 1998Promotion and Prevention: Regulatory Focus as A Motivational Principle3,508 cited
  • 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
  • 2001“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion1,249 cited
  • 1986Consumer Learning: Advertising and the Ambiguity of Product Experience908 cited
  • 2006Marketing renaissance: How research in emerging markets advances marketing science and practice858 cited
  • 2003Transfer of value from fit.669 cited
  • 1998Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures560 cited
  • 1998Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach502 cited
  • 2003Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe431 cited
  • 2004Goal–Attribute Compatibility in Consumer Choice378 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1991
A Better Advertising Planning Grid
310 cited
  • 2000Reproducing gender : politics, publics, and everyday life after socialism263 cited
  • Cited by

    No citing works inside the corpus for this window.