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Strategic marketing for nonprofit organizations
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Strategic marketing for nonprofit organizations (1985)Strategic marketing for nonprofit organiz…Increased conservation marketing effort has major fundraising benefits for even the least popular species (2017)Increased conservation market…Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study (2009)Developing a Marketing Strate…Internationalization or International Marketing? Two Frameworks for Understanding International Students' Choice of Canadian Universities (2008)Internationalization or Inter…Network view of MNCs' socio-political behavior (2007)Network view of MNCs' socio-p…Market orientation, international business relationships and perceived export performance (2007)Market orientation, internati…Market Orientations in the Nonprofit and Voluntary Sector: A Meta-Analysis of Their Relationships With Organizational Performance (2006)Market Orientations in the No…Perceptual determinants of nonprofit giving behavior (2005)Perceptual determinants of no…Challenges in Managing Nonprofit Organizations: A Research Overview (2004)Challenges in Managing Nonpro…The Antecedents and Consequences of Market Orientation in Australia (2000)The Antecedents and Consequen…Market Orientation and Organizational Performance in Not-for-Profit Hospitals (2000)Market Orientation and Organi…Cause Related Marketing and Corporate Philanthropy in the Privately Held Enterprise (1998)Cause Related Marketing and C…Market orientation in the top 200 British charity organizations and its impact on their performance (1997)Market orientation in the top…Political marketing and the marketing concept (1996)Political marketing and the m…Giving to charity: questioning the donor decision process (1996)Giving to charity: questionin…Global corporate philanthropy: a strategic framework (1995)Global corporate philanthropy…A Framework for Promoting Cooperation (1991)A Framework for Promoting Coo…Snowball Sampling: Problems and Techniques of Chain Referral Sampling (1981)Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Marketing Services: Competing Through Quality (1992)Dimensions of Business and Nonprofit Collaborative Relationships (2003)Corporate social responsibility strategy: strategic options, global considerations (2006)Corporate social responsibility and shareholder value of restaurant firms (2014)Basic Marketing: A Managerial Approach (1978)“Push‐pull” factors influencing international student destination choice (2002)Student Recruitment at International Branch Campuses: Can They Compete in the Global Market? 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(2015)International Higher Education (2020)Estimating Nonresponse Bias in Mail Surveys (1977)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)An Appraisal of Research on the Predictive Power of Market Orientation (2003)Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations (2005)The role of corporate culture, market orientation and organisational commitment in organisational performance (2014)Case Study Research: Design and Methods (1984)Building Theories from Case Study Research (1989)Reconciling marketing with political science: Theories of political marketing (1997)Political Advertising Believability and Information Source Value during Elections (2002)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Brand orientation in the charity sector: a framework for discussion and research (2001)The relationship between resource dependence and market orientation (2006)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Integrated Organizational Identity: A Definition of Hybrid Organizations and a Research Agenda (2013)The effect of affective response to corporate social irresponsibility on consumer resistance behaviour: validation of a dual-channel model (2019)Foundations of social theory (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Generosity and Philanthropy: A Literature Review (2007)Empathy as added value in predicting donation behavior (2011)Nonprofit brand image and typicality influences on charitable giving (2011)The Calculus of Consent (1960)The Logic of Collective Action (1965)The Logic of Collective Action. (1966)The evolution of Italian subcontracting firms: empirical evidence (1994)The antecedents and consequences of manufacturer–distributor cooperation: an empirical test in the U.S. and Japan (2007)Corporate social responsibility in marketing: a review of the state-of-the-art literature (2019)Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product (1990)Nonhuman Charisma (2007)Identifying ambassador species for conservation marketing (2017)Strategic Marketing for Non Profit Organizations (2017)The role of species charisma in biological invasions (2020)Societal extinction of species (2022)Market-oriented organizations in an emerging economy (2003)An analysis of the relationship between market orientation and business performance in the hotel industry (2005)The impact of internal and external market orientations on firm performance (2009)
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  • 2005Perceptual determinants of nonprofit giving behavior331 cited
  • 1996Political marketing and the marketing concept222 cited
  • 2000The Antecedents and Consequences of Market Orientation in Australia213 cited
  • 2008Internationalization or International Marketing? Two Frameworks for Understanding International Students' Choice of Canadian Universities212 cited
  • 2004Challenges in Managing Nonprofit Organizations: A Research Overview204 cited
  • 1998Cause Related Marketing and Corporate Philanthropy in the Privately Held Enterprise203 cited
  • 2000Market Orientation and Organizational Performance in Not-for-Profit Hospitals194 cited
  • 1997Market orientation in the top 200 British charity organizations and its impact on their performance191 cited
  • 1991A Framework for Promoting Cooperation180 cited
  • 2017Increased conservation marketing effort has major fundraising benefits for even the least popular species176 cited
  • 1996Giving to charity: questioning the donor decision process175 cited
  • 2009Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study171 cited
  • 1995Global corporate philanthropy: a strategic framework169 cited
  • 2006Market Orientations in the Nonprofit and Voluntary Sector: A Meta-Analysis of Their Relationships With Organizational Performance

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163 cited
  • 2007Market orientation, international business relationships and perceived export performance162 cited
  • 2007Network view of MNCs' socio-political behavior140 cited