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Nature and antecedents of a marketing approach according to Italian SME entrepreneurs
16 references·2 citing·35 second hop
Nature and antecedents of a marketing approach according to Italian SME entrepreneurs (2011)Nature and antecedents of a marketing app…Market Orientation, Innovativeness, Product Innovation, and Performance in Small Firms (2004)Market Orientation, Innovativ…Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives (2002)Entrepreneurial Marketing: A …Business Relationships and Networks: (1999)Business Relationships and Ne…The Psychology of Attitudes (1997)The Psychology of AttitudesQuo Vadis, marketing? Toward a relationship marketing paradigm (1994)Quo Vadis, marketing? Toward …Making Relationship Marketing Operational (1994)Making Relationship Marketing…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…A Model of Marketing Knowledge Use within Firms (1992)A Model of Marketing Knowledg…The theory of planned behavior (1991)The theory of planned behaviorStructural Equations with Latent Variables. (1991)Structural Equations with Lat…Structural Equations with Latent Variables (1989)Structural Equations with Lat…Organizational Culture and Marketing: Defining the Research Agenda (1989)Organizational Culture and Ma…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The Moderating Effects of Sustainability Orientation in the Entrepreneurial Intention Model (2020)The Moderating Effects of Sus…How does Cultural Norms Influence Entrepreneurial Intention? A Cross Cultural Study (2018)How does Cultural Norms Influ…Culture's Consequences: International Differences in Work-Related Values. (1983)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)The Interpretation of Cultures (2017)Coefficient Alpha and the Internal Structure of Tests (1951)Self-efficacy: Toward a unifying theory of behavioral change. (1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Customer engagement, buyer‐seller relationships, and social media (2012)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)International Norm Dynamics and Political Change (1998)Role congruity theory of prejudice toward female leaders. (2002)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)lavaan : An R Package for Structural Equation Modeling (2012)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)PLS-SEM: Indeed a Silver Bullet (2011)
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References

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  • 1989Structural Equations with Latent Variables17,500 cited
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  • 1994Quo Vadis, marketing? Toward a relationship marketing paradigm669 cited

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  • 1999Business Relationships and Networks:590 cited
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    • 2018How does Cultural Norms Influence Entrepreneurial Intention? A Cross Cultural Study11 cited
    • 2020The Moderating Effects of Sustainability Orientation in the Entrepreneurial Intention Model9 cited