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The Western brands in the minds of Vietnamese consumers
16 references·5 citing·46 second hop
The Western brands in the minds of Vietnamese consumers (2015)The Western brands in the minds of Vietna…Distinction: A Social Critique of the Judgement of Taste* (2018)Distinction: A Social Critiqu…A Typology of Mixed Methods Sampling Designs in Social Science Research (2015)A Typology of Mixed Methods S…Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices (2011)Impact of Emerging Markets on…Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2010)Country of origin effects in …Using thematic analysis in psychology (2006)Using thematic analysis in ps…Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives (2005)Beyond the Extended Self: Lov…The Fire of Desire: A Multisited Inquiry into Consumer Passion (2003)The Fire of Desire: A Multisi…How perceived brand globalness creates brand value (2002)How perceived brand globalnes…Personal taste and family face: Luxury consumption in Confucian and western societies (1998)Personal taste and family fac…Moving cultures: The perilous problems of cultural dichotomies in a globalizing society. (1998)Moving cultures: The perilous…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Consumer Culture and Postmodernism (1993)Consumer Culture and Postmode…Promotional Culture (1991)Promotional CultureMaterialism: Trait Aspects of Living in the Material World (1985)Materialism: Trait Aspects of…Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …The Presentation of Self in Everyday Life. (1956)The Presentation of Self in E…Global symbolic-value orientation and positive electronic word of mouth towards local fashion brands (2021)Global symbolic-value orienta…Country of Origin Effect on Purchase Intention Towards Italian Luxury Fashion: Mediating Role of Brand Perception and Social Status (2021)Country of Origin Effect on P…The halo effect of foreign brands on the misclassification of local brands (2019)The halo effect of foreign br…Developing brand emotions across cultures: effects of self-construal and context (2019)Developing brand emotions acr…Using Marketing to Implement a Strategic Plan (2017)Using Marketing to Implement …The Social System (1951)Outline of a Theory of Practice. 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References

  • 2006Using thematic analysis in psychology193,725 cited
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  • 2018Distinction: A Social Critique of the Judgement of Taste*20,290 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
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  • 2002How perceived brand globalness creates brand value1,109 cited
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  • 2010Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness449 cited
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    • 2017Using Marketing to Implement a Strategic Plan23 cited
    • 2021Global symbolic-value orientation and positive electronic word of mouth towards local fashion brands22 cited
    • 2019The halo effect of foreign brands on the misclassification of local brands13 cited
    • 2019Developing brand emotions across cultures: effects of self-construal and context12 cited
    • 2021Country of Origin Effect on Purchase Intention Towards Italian Luxury Fashion: Mediating Role of Brand Perception and Social Status11 cited