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The Nature of Commitment in Sport Sponsorship Relations
16 references·0 citing·39 second hop
The Nature of Commitment in Sport Sponsorship Relations (2002)The Nature of Commitment in Sport Sponsor…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…The Tripartite Nature of Marital Commitment: Personal, Moral, and Structural Reasons to Stay Married (1999)The Tripartite Nature of Mari…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Creating value through mutual commitment to business network relationships (1999)Creating value through mutual…Trust and Relationship Commitment in Logistics Alliances: A Buyer Perspective (1998)Trust and Relationship Commit…An International Review of Sponsorship Research (1998)An International Review of Sp…The value concept and relationship marketing (1996)The value concept and relatio…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Assessing Reseller Performance from the Perspective of the Supplier (1992)Assessing Reseller Performanc…A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)A Model of Distributor Firm a…Antecedents and outcomes of organizational commitment (1989)Antecedents and outcomes of o…The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels (1988)The Role of Dependence Balanc…The measurement of organizational commitment (1979)The measurement of organizati…Antecedents and Outcomes of Organizational Commitment (1977)Antecedents and Outcomes of O…Coefficient Alpha and the Internal Structure of Tests (1951)Organizational commitment, job satisfaction, and turnover among psychiatric technicians. (1974)The measurement and antecedents of affective, continuance and normative commitment to the organization (1990)A three-component conceptualization of organizational commitment (1991)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Framing of Decisions and the Psychology of Choice (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Economic Action and Social Structure: The Problem of Embeddedness (1985)Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness (1997)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)External Control of Organizations: Resource Dependence Perspective (2011)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Customer satisfaction with services: putting perceived value into the equation (2000)Customer repurchase intention (2003)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)The Structure of Scientific Revolutions (1963)Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)The New Public Governance? 1 (2006)Customer engagement, buyer‐seller relationships, and social media (2012)Testing the "side-bet theory" of organizational commitment: Some methodological considerations. (1984)Communication and Control Processes in the Delivery of Service Quality (1988)BEYOND SELF-MANAGEMENT: ANTECEDENTS AND CONSEQUENCES OF TEAM EMPOWERMENT. (1999)An Empirical Assessment of Organizational Commitment and Organizational Effectiveness (1981)The impact of interpersonal environment on burnout and organizational commitment (1988)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1979The measurement of organizational commitment8,817 cited
  • 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
  • 1977Antecedents and Outcomes of Organizational Commitment2,203 cited
  • 1996The value concept and relationship marketing2,180 cited
  • 1988The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels1,503 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 1989Antecedents and outcomes of organizational commitment1,376 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 1999Creating value through mutual commitment to business network relationships591 cited
  • 1992Assessing Reseller Performance from the Perspective of the Supplier416 cited
  • 1999The Tripartite Nature of Marital Commitment: Personal, Moral, and Structural Reasons to Stay Married

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347 cited
  • 1998Trust and Relationship Commitment in Logistics Alliances: A Buyer Perspective239 cited
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