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Strategies to Fight Ad-Sponsored Rivals · Study

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ArticleStrategies to Fight Ad-Sponsored Rivals

Ramon Casadesus‐Masanell2009

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Articlegreen2009

Strategies to Fight Ad-Sponsored Rivals

Ramon Casadesus‐Masanell · Feng Zhu

188 citations·0/0 files stored·Management Science

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Consumer Market Behavior and Pricing Business Strategies and Innovation Digital Platforms and Economics

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References

2003Platform Competition in Two-Sided Markets 2006Competition in two-sided markets 1978Monopoly and product quality 2009Business Model Design: An Activity System Perspective 2010From Strategy to Business Models and onto Tactics 1982Relaxing Price Competition Through Product Differentiation 2003Chicken & Egg: Competition among Intermediation Service Providers 2011Entry into platform‐based markets

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Details

Year2009

Typearticle

Published2009-01-01

VenueManagement Science

ISSN-L0025-1909

Languageen

Citations188

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1287/mnsc.1100.1199

openalex_workW1589811976

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2016A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales

2017Competing by Restricting Choice: The Case of Matching Platforms