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Combining qualitative methods in practice
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Combining qualitative methods in practice (2014)Combining qualitative methods in practiceThe emergence of Consumer Introspection Theory (CIT): Introduction to a JBR special issue (2011)The emergence of Consumer Int…Inside Marketing (2011)Inside MarketingNetnography: Doing Ethnographic Research Online (2009)Netnography: Doing Ethnograph…ETHNOGRAPHY AND THE CORPORATE ENCOUNTER (2009)ETHNOGRAPHY AND THE CORPORATE…The reflexive consumer (2008)The reflexive consumerStories: Big or small (2006)Stories: Big or smallOvercoming the illusion of will and self‐fabrication: Going beyond naïve subjective personal introspection to an unconscious/conscious theory of behavior explanation (2006)Overcoming the illusion of wi…How to facilitate immersion in a consumption experience: appropriation operations and service elements (2006)How to facilitate immersion i…Handbook of Qualitative Research Methods in Marketing (2006)Handbook of Qualitative Resea…Exploring the experiential intensity of online shopping environments (2006)Exploring the experiential in…Using ethnography in strategic consumer research (2003)Using ethnography in strategi…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…Finding flow: the psychology of engagement with everyday life (1997)Finding flow: the psychology …River Magic: Extraordinary Experience and the Extended Service Encounter (1993)River Magic: Extraordinary Ex…Introspection in Consumer Research: Implementation and Implications (1993)Introspection in Consumer Res…The Self-Manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective-Praxis Perspective (1991)The Self-Manipulation of My P…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)The experience economy: work is theatre & every business a stage (1999)Hospitality spaces, hospitable moments: consumer encounters and affective experiences in commercial settings (2008)How do consumers co-create their experiences? An exploration in the heritage sector (2013)“If I was going to die I should at least be having fun”: Travel blogs, meaning and tourist experience (2015)The Presentation of Self in Everyday Life. (1956)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1984)Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market (2004)Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews (2017)Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts (2022)Women, Fire, and Dangerous Things (1987)Mesurer l'implication durable vis-à-vis d'un produit indépendamment du risque perçu (1994)Metaphors We Live By (2003)Nostalgic bonding: exploring the role of nostalgia in the consumption experience (2003)The Interpretation of Cultures (2017)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Development of a Scale to Measure Memorable Tourism Experiences (2010)Exploring the essence of memorable tourism experiences (2011)Modernity and Self-Identity: Self and Society in the Late Modern Age (2020)Emotion Work, Feeling Rules, and Social Structure (1979)Ethnography: Principles and Practice (1983)Student Travel Experiences: Memories and Dreams (2009)Meaning not measurement (2010)An Application of Travel Blog Narratives to Explore Memorable Tourism Experiences (2014)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Digital marketing: A framework, review and research agenda (2016)Brand communities embedded in social networks (2012)Consumer behavior in social commerce: A literature review (2016)Social Media and the Formation of Organizational Reputation (2017)Student engagement in high school classrooms from the perspective of flow theory. (2003)The Concept of Flow (2014)Contrasting perspectives on narrating selves and identities: an invitation to dialogue (2008)Narrative inquiry in sport and exercise psychology: What can it mean, and why might we do it? (2008)What is Narrative Research? (2014)Construction business failure: conceptual synthesis of causal agents (2013)Resourceful Sensemaking: Overcoming Barriers between Marketing and Design in NPD (2016)An RQDA-based constructivist methodology for qualitative research (2017)
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References

  • 1997Finding flow: the psychology of engagement with everyday life3,522 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 1993River Magic: Extraordinary Experience and the Extended Service Encounter2,572 cited
  • 2009Netnography: Doing Ethnographic Research Online1,566 cited
  • 2006Stories: Big or small578 cited
  • 1993Introspection in Consumer Research: Implementation and Implications380 cited
  • 2003Using ethnography in strategic consumer research326 cited
  • 2006How to facilitate immersion in a consumption experience: appropriation operations and service elements287 cited
  • 2006Handbook of Qualitative Research Methods in Marketing232 cited
  • 1991The Self-Manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective-Praxis Perspective193 cited
  • 2009ETHNOGRAPHY AND THE CORPORATE ENCOUNTER100 cited
  • 2006Overcoming the illusion of will and self‐fabrication: Going beyond naïve subjective personal introspection to an unconscious/conscious theory of behavior explanation90 cited
  • 2008The reflexive consumer90 cited
  • 2006Exploring the experiential intensity of online shopping environments88 cited
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The emergence of Consumer Introspection Theory (CIT): Introduction to a JBR special issue
72 cited
  • 2011Inside Marketing67 cited
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