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Cited by

• 2000The Service Brand as Relationships Builder259 cited
• 2001Assessing the performance of brand loyalty measures224 cited
• 2011Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods208 cited
• 2008Relationships Among Image Congruence, Consumption Emotions, and Customer Loyalty in the Lodging Industry201 cited
• 2002International Brand-Name Standardization/Adaptation: Antecedents and Consequences144 cited
• 2012What is a brand? A Perspective on Brand Meaning110 cited
• 2002Brand Extension and Customer Loyalty: Evidence from the Lodging Industry96 cited
• 2008Advertising effectiveness from a consumer perspective96 cited
• 1997The chasm between managers' and consumers' views of brands: the experts' perspectives94 cited
• 1999The Process of Negotiating Brand Meaning: a Symbolic Interactionist Perspective91 cited
• 2015Modeling the Effects of Green Advertising on Brand Image: Investigating the Moderating Effects of Product Involvement Using Structural Equation86 cited
• 2007Communicating Corporate Social Responsibility – Brand management74 cited
• 2004Retail Banking and Customer Behaviour: A Study of Self Concept, Satisfaction and Technology Usage71 cited
• 1999