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ArticleBrands - Dead or Alive?

Terry Hanby1999

Article1999

Brands - Dead or Alive?

67 citations·0/0 files stored·Market Research Society Journal

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1984Case Study Research: Design and Methods 1974Judgment under Uncertainty: Heuristics and Biases 1963The Structure of Scientific Revolutions 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 2000Marketing management: analysis. planning. implementation and control 1997Dimensions of Brand Personality 1986Strategic Brand Concept-Image Management 1996‘Building Strong Brands’

Cited by

2004ALCOHOL BRANDS IN YOUNG PEOPLES' EVERYDAY LIVES: NEW DEVELOPMENTS IN MARKETING 2005Regulation of Alcohol Marketing: A Global View 2005Youth identity formation and contemporary alcohol marketing 2016‘Hottest brand, coolest pedagogy’: approaches to corporate branding in Singapore's higher education sector 2011Strategic coopetition of global brands: a game theory approach to 'Nike + iPod Sport Kit' co-branding 2005Consuming identities: Alcohol marketing and the commodification of youth experience

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Details

Year1999

Typearticle

Published1999-01-01

VenueMarket Research Society Journal

ISSN-L0025-3618

Languageen

Citations67

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1177/147078539904100107

openalex_workW370315121

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2006Escaping the Channel Silo - Researching the New Consumer

2006Evolution of Branding Theory and Its Relevance to the Independent Retail Sector