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Brands - Dead or Alive?

16 references·16 citing·41 second hopsampled

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References

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1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
1963The Structure of Scientific Revolutions21,164 cited
1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
2000Marketing management: analysis. planning. implementation and control6,649 cited
1997Dimensions of Brand Personality4,046 cited
1986Strategic Brand Concept-Image Management2,198 cited
1996‘Building Strong Brands’2,120 cited
1965Models and Analogies in Science1,762 cited
1980Paradigms, Metaphors, and Puzzle Solving in Organization Theory1,409 cited
1991Reframing organizations: artistry, choice, and leadership1,197 cited
1993Metaphor and Thought723 cited
1971Human problem solving: The state of the theory in 1970.633 cited
1976The Nature and Scope of Marketing616 cited
1998‘Strategic brand management’529 cited
1964Influence of Beer Brand Identification on Taste Perception497 cited

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Cited by

2004ALCOHOL BRANDS IN YOUNG PEOPLES' EVERYDAY LIVES: NEW DEVELOPMENTS IN MARKETING85 cited
2005Regulation of Alcohol Marketing: A Global View68 cited
2005Youth identity formation and contemporary alcohol marketing59 cited
2015On Political Brands: A Systematic Review of the Literature56 cited
2016‘Hottest brand, coolest pedagogy’: approaches to corporate branding in Singapore's higher education sector52 cited
2011Strategic coopetition of global brands: a game theory approach to 'Nike + iPod Sport Kit' co-branding52 cited
2005Consuming identities: Alcohol marketing and the commodification of youth experience48 cited
2006Escaping the Channel Silo - Researching the New Consumer44 cited
2006Evolution of Branding Theory and Its Relevance to the Independent Retail Sector42 cited
2013Corporations are people: Emblematic scales of brand personification among Asian American youth40 cited
2020Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects33 cited
2015Intertwined32 cited
2020Relationship between brand association and customer loyalty: The case of online retail industry31 cited
2007Corporate Brands and Social Brands: Co-Branding GM-Free and UK Supermarkets29 cited
2013Exploring brand masculine patterns: moving beyond monolithic masculinity28 cited
2015Toward an understanding of brand sexual associations26 cited