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The Influence of Brand Equity on Consumer Choice in Branded Bottled Water among Supermarket Customers in Nairobi Central Business District, Kenya
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The Influence of Brand Equity on Consumer Choice in Branded Bottled Water among Supermarket Customers in Nairobi Central Business District, Kenya (2014)The Influence of Brand Equity on Consumer…4 Research Methods: Quantitative and Qualitative Approaches (2023)4 Research Methods: Quantitat…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …Research Methodology: Methods and Techniques (2004)Research Methodology: Methods…Research Methods for Business Students (2003)Research Methods for Business…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Why Satisfied Customers Defect (1995)Why Satisfied Customers DefectMeasuring customer‐based brand equity (1995)Measuring customer‐based bran…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityManaging Brand Equity (1991)Managing Brand EquityConsumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…History of Economic Analysis, by Joseph A. Schumpeter, Elizabeth Boody Schumpeter (1954)History of Economic Analysis,…An Empirical Study on the Factors Influencing Consumers’ Purchase Intention of Cosmetic Products (2022)An Empirical Study on the Fac…The psychology of interpersonal relations. (1958)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Brands and Branding: Research Findings and Future Priorities (2006)Advances in Consumer Research (2025)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Dimensions of Brand Personality (1997)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Quantitative Research Methods : A Synopsis Approach (2017)Strategi Penelitian Kualitatif dan Kuantitatif Di Dalam Penelitian Agama (2020)BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH) (2023)Survey response rate levels and trends in organizational research (2008)Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research (2013)Green supply chain management: A review and bibliometric analysis (2015)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Technological Discontinuities and Organizational Environments (1986)Embeddedness and Immigration: Notes on the Social Determinants of Economic Action (1993)Foundations of Social Evolution (1998)Business Education & Accreditation (2013)Effect of motivation on employee performance of commercial banks in Kenya: A case study of Kenya Commercial Bank in Migori County (2015)Impact of information technology innovation on firm performance in Kenya (2019)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)
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References

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  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2004Research Methodology: Methods and Techniques10,197 cited
  • 1991Managing Brand Equity7,170 cited
  • 20234 Research Methods: Quantitative and Qualitative Approaches4,987 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,900 cited
  • 1991Managing Brand Equity3,818 cited
  • 1954History of Economic Analysis, by Joseph A. Schumpeter, Elizabeth Boody Schumpeter3,817 cited
  • 1996Measuring Brand Equity Across Products and Markets3,631 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
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  • 1995Why Satisfied Customers Defect2,230 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1995Measuring customer‐based brand equity1,401 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,357 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence

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  • 2022An Empirical Study on the Factors Influencing Consumers’ Purchase Intention of Cosmetic Products8 cited