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Marketing Research for Managers
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Marketing Research for Managers (2012)Marketing Research for ManagersTriangulation in tourism research: A bibliometric study of top three tourism journals (2014)Triangulation in tourism rese…The Marketing Mix Element as Determinants of Consumer’s Choice of Made-In-Nigeria Shoes in Cross River State. (2013)The Marketing Mix Element as …Direct Marketing in Practice (2012)Direct Marketing in PracticeCustomer switching behaviour in the Chinese retail banking industry (2010)Customer switching behaviour …Stakeholder impact analysis of infrastructure project management in developing countries: a study of perception of project managers in state‐owned engineering firms in Vietnam (2009)Stakeholder impact analysis o…International marketing adaptation versus standardisation of multinational companies (2009)International marketing adapt…Improving project management performance of large contractors using benchmarking approach (2007)Improving project management …A cybernetic communication model for advertising (2007)A cybernetic communication mo…CONSUMER BRAND CHOICE: INDIVIDUAL AND GROUP ANALYSES OF DEMAND ELASTICITY (2006)CONSUMER BRAND CHOICE: INDIVI…Building Strong Relationships between Services? Providers and Consumers: Evidence from Poland (2006)Building Strong Relationships…Patterns of consumer response to retail price differentials (2005)Patterns of consumer response…The behavioral economics of consumer brand choice: patterns of reinforcement and utility maximization (2004)The behavioral economics of c…Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process (2003)Integrating Adaptation and St…Consumer perception of five UK fashion retailers (2001)Consumer perception of five U…Store image in the UK fashion sector: consumer versus retailer perceptions (1999)Store image in the UK fashion…Attributional Analysis of Customers' Hotel Selection Criteria by U.K. Grading Scheme Categories (1998)Attributional Analysis of Cus…THE GLOBALIZATION OF MARKETS (1983)Surveys in Social Research (1987)The Multinational Mission: Balancing Local Demands and Global Vision (1999)Delineating Design Factors that Influence the Global Product Launch Process * (2007)The influence of adaptation and standardization of the marketing mix on performance: a meta-analysis (2011)Localization in China: How guanxi moderates Sino–US business relationships (2016)RELATIVE AND ABSOLUTE STRENGTH OF RESPONSE AS A FUNCTION OF FREQUENCY OF REINFORCEMENT 1, 2 (1961)ON THE LAW OF EFFECT 1 (1970)Marketing Research: Methodological Foundations (1977)Implications of Motivating Operations for the Functional Analysis of Consumer Choice (2010)On the motivating impact of price and online recommendations at the point of online purchase (2010)The Practice of Social Research (1989)Qualitative Research for Education: An Introduction to Theory and Methods (1997)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Bleisure: motivations and typologies (2017)The time has come: a systematic literature review of mixed methods research in tourism (2017)Evaluation model of competitive and innovative tourism practices based on information entropy and alternative criteria weight (2019)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Firm resources and sustained competitive advantage (2004)An empirical study of transformational leadership, team performance and service quality in retail banks (2011)Customer reactions to service failure and recovery in the banking industry: the influence of switching costs (2013)An Indian customer surrounding 7P׳s of service marketing (2014)Handbook of Research Design and Social Measurement. 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  • 2007Improving project management performance of large contractors using benchmarking approach208 cited
  • 2009International marketing adaptation versus standardisation of multinational companies176 cited
  • 2010Customer switching behaviour in the Chinese retail banking industry155 cited
  • 2014Triangulation in tourism research: A bibliometric study of top three tourism journals106 cited
  • 2004The behavioral economics of consumer brand choice: patterns of reinforcement and utility maximization105 cited
  • 1999Store image in the UK fashion sector: consumer versus retailer perceptions92 cited
  • 2009Stakeholder impact analysis of infrastructure project management in developing countries: a study of perception of project managers in state‐owned engineering firms in Vietnam86 cited
  • 2003Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process83 cited
  • 1998Attributional Analysis of Customers' Hotel Selection Criteria by U.K. Grading Scheme Categories73 cited
  • 2006CONSUMER BRAND CHOICE: INDIVIDUAL AND GROUP ANALYSES OF DEMAND ELASTICITY62 cited
  • 2005Patterns of consumer response to retail price differentials55 cited
  • 2001Consumer perception of five UK fashion retailers50 cited
  • 2006Building Strong Relationships between Services? Providers and Consumers: Evidence from Poland

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22 cited
  • 2012Direct Marketing in Practice20 cited
  • 2013The Marketing Mix Element as Determinants of Consumer’s Choice of Made-In-Nigeria Shoes in Cross River State.17 cited
  • 2007A cybernetic communication model for advertising14 cited