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MAO-model of audience development : Some theoretical elaborations and practical consequences
16 references·2 citing·41 second hop
MAO-model of audience development : Some theoretical elaborations and practical consequences (2005)MAO-model of audience development : Some …Distinction: A Social Critique of the Judgement of Taste* (2018)Distinction: A Social Critiqu…Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Measuring the Hedonic and Uti…Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. (1996)Dispositional differences in …Measuring Service Quality: A Reexamination and Extension (1992)Measuring Service Quality: A …Application of the Theory of Planned Behavior to Leisure Choice (1992)Application of the Theory of …The theory of planned behavior (1991)The theory of planned behaviorMeasuring the hedonic and utilitarian sources of consumer attitudes (1991)Measuring the hedonic and uti…Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework (1990)Multiple Processes by which A…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Consumer Search: An Extended Framework (1986)Consumer Search: An Extended …The social space and the genesis of groups (1985)The social space and the gene…Measuring the Involvement Construct (1985)Measuring the Involvement Con…The need for cognition. (1982)The need for cognition.Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…The Measurement of Meaning (1957)The Measurement of MeaningMotivators and barriers of ethnic groups to engage in arts performance (2010)Motivators and barriers of et…Machine learning methods for the market segmentation of the performing arts audiences (2009)Machine learning methods for …Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Behavioral Consequences of Service Quality (1996)Evolving to a New Dominant Logic for Marketing (2003)The achievement motive (1953)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Political conservatism as motivated social cognition. (2003)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)A Theory of Cognitive Dissonance (2017)Society and the Adolescent Self-Image (1965)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Judgment under Uncertainty: Heuristics and Biases (1975)ATTITUDES AND ATTITUDE CHANGE (1997)Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. (2006)On seeing human: A three-factor theory of anthropomorphism. (2007)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Coefficient Alpha and the Internal Structure of Tests (1951)Self-efficacy: Toward a unifying theory of behavioral change. (1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Talking science: language, learning, and values (1991)What Is Agency? (1998)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Personal involvement as a determinant of argument-based persuasion. (1981)The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)Understanding audience segmentation: From elite and mass to omnivore and univore (1992)blurred boundaries: the discourse of corruption, the culture of politics, and the imagined state (1995)Social class, solipsism, and contextualism: How the rich are different from the poor. (2012)Attitudinal effects of mere exposure. (1968)Measuring emotion: The self-assessment manikin and the semantic differential (1994)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)
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References

  • 1991The theory of planned behavior90,729 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 2018Distinction: A Social Critique of the Judgement of Taste*20,290 cited
  • 1992Measuring Service Quality: A Reexamination and Extension10,646 cited
  • 1957The Measurement of Meaning9,430 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1982The need for cognition.5,357 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1985The social space and the genesis of groups2,538 cited
  • 1996Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition.2,517 cited
  • 1991Measuring the hedonic and utilitarian sources of consumer attitudes2,211 cited
  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
  • 1990Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework1,999 cited
  • 1992Application of the Theory of Planned Behavior to Leisure Choice1,461 cited
  • 1986Consumer Search: An Extended Framework1,025 cited

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  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
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    • 2009Machine learning methods for the market segmentation of the performing arts audiences14 cited
    • 2010Motivators and barriers of ethnic groups to engage in arts performance4 cited