Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Creating the Customer: The Influence of Advertising on Consumer Market Segments – Evidence and Ethics

16 references·14 citing·35 second hop

FromToDepth

this work references cited by second hop

References

1967The Social Construction of Reality13,820 cited
1972Principles of Marketing5,587 cited
1985The social constructionist movement in modern psychology.3,986 cited
2000Marketing Research: An Applied Approach2,660 cited
1996Realities and Relationships: Soundings in Social Construction.1,930 cited
1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
2000One-Dimensional Man1,879 cited
1978Issues and Advances in Segmentation Research921 cited
1974Zen and the Art of Motorcycle Maintenance: An Inquiry into Values900 cited
1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
1962The hidden persuaders814 cited
1986Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)707 cited
2006The Unmanageable Consumer695 cited
1971Personality and Consumer Behavior: A Review601 cited
1975Psychographics: A Critical Review534 cited
1995Consumer psychology for marketing497 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Cited by

2009Les figures du nouveau consommateur: une genèse de la gouvernementalité du consommateur141 cited
2015Effective marketing communication via social networking site: The moderating role of the social tie138 cited
2015Attitude Towards Advertising: A Young Generation Cohort’s Perspective34 cited
2022Customer Segmentation via Data Mining Techniques: State-of-the-Art Review31 cited
2013A neuro-fuzzy two-stage clustering approach to customer segmentation22 cited
2017The behavior response of the Nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture17 cited
2011An Exploratory Study of the Relationships between Advertising Appeals, Spending Tendency, Perceived Social Status and Materialism on Perfume Purchasing Behavior15 cited
2018Application of Customer Segmentation for Electronic Toll Collection: A Case Study14 cited
2017Investigating consumer ethics: a segmentation study13 cited
2022Beyond income: correlates of conspicuous and luxury consumption in India13 cited
2012A Comparison of Dining Preference between Resident and Non-Resident Groups12 cited
2009Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in ‘society's doghouse’11 cited
2004The Value of Relationship Strength in Segmenting Casino Patrons11 cited
2013The Dark Side of Using Emergencies in Direct Marketing Campaigns for Blood Donation Services8 cited